Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Fullstory's pricing page, Pulse recorded one change: Autocapture feature rebranded to Fullcapture with expanded product description emphasizing server-side processing and enhanced behavioral data capabilities. Pulse files it as a product change (feature change) with a neutral direction.
Fullstory's previous recorded change was "Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities" (Q2 2024). Fullstory has been tracked since 2023-11-14.
In the same window Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Autocapture feature rebranded to Fullcapture with expanded product description emphasizing server-side processing and enhanced behavioral data capabilities
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Autocapture feature rebranded to Fullcapture with expanded product description emphasizing server-side processing and enhanced behavioral data capabilities | Feature change | |
Values as written on Fullstory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fullstory's pricing page (fullstory.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page.
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Fullstory, pricing history
Full history- Feb 23, 2026improvedFullstory launches Guides and Surveys add-on for product adoption
- Jan 10, 2026packagingFullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- Q2 2025packagingFullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- Q4 2024improvedFullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities · this change
- Q2 2024packagingFullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Across Data & Analytics in the same window
All Data & Analytics changes- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- HotjarJan 10Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- HotjarJan 10Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- HotjarJan 10Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Questions about this change
Did Fullstory raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature change.
What changed on Fullstory's pricing page between Oct 1, 2024 and Jan 1, 2025?
Autocapture feature rebranded to Fullcapture with expanded product description emphasizing server-side processing and enhanced behavioral data capabilities. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Fullstory change its pricing?
Pulse recorded 0 other pricing-page changes for Fullstory in the 90 days before this one; the previous change was "Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities" in Q2 2024; Fullstory has been tracked since 2023-11-14.