Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
What happened
Between the Nov 14, 2023 and Jan 1, 2024 captures of Hotjar's pricing page, Pulse recorded one change: Dashboard feature restructured to 'Dashboards' with unlimited dashboard creation and dashboard templates available to all plans. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jun 22, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
This is the first pricing-page change Pulse has recorded for Hotjar. Hotjar has been tracked since 2023-11-14.
In the same window Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureFeature change
Dashboard feature restructured to 'Dashboards' with unlimited dashboard creation and dashboard templates available to all plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Dashboard feature restructured to 'Dashboards' with unlimited dashboard creation and dashboard templates available to all plans | Feature change | |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Nov 14, 2023 and Jan 1, 2024; the change is marked on the page.
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Hotjar, pricing history
Full history- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- Q3 2025packagingHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- Q4 2024improvedHotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- Dec 2023improvedHotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans · this change
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- FullstoryJan 10Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- FullstoryJan 10Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- FullstoryJan 10Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
Questions about this change
Did Hotjar raise prices in January 2024?
No list-price increase was recorded between Nov 14, 2023 and Jan 1, 2024. The change Pulse detected was a product change: feature change.
What changed on Hotjar's pricing page between Nov 14, 2023 and Jan 1, 2024?
Dashboard feature restructured to 'Dashboards' with unlimited dashboard creation and dashboard templates available to all plans. Pulse compared the captures it took on Nov 14, 2023 and Jan 1, 2024; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 0 other pricing-page changes for Hotjar in the 90 days before this one; Hotjar has been tracked since 2023-11-14.