Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Fullstory's pricing page, Pulse recorded one change: FullstoryFree tier expanded with specific capacity details: 30,000 monthly sessions and 12 months of analytics retention, supporting up to 10 users with core capabilities like Session Replay and debugging tools. Pulse files it as a packaging change (freemium change) with a neutral direction.
Fullstory's previous recorded change was "Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences" (Q2 2025). Before that Pulse recorded "Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities" (Q4 2024) and "Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities" (Q2 2024). Fullstory has been tracked since 2023-11-14.
In the same window Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- FullstoryFree · Free tierFreemium change
FullstoryFree tier expanded with specific capacity details: 30,000 monthly sessions and 12 months of analytics retention, supporting up to 10 users with core capabilities like Session Replay and debugging tools
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| FullstoryFree | Free tier | — | 10 users | Freemium change |
Values as written on Fullstory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fullstory's pricing page (fullstory.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Fullstory, pricing history
Full history- Feb 23, 2026improvedFullstory launches Guides and Surveys add-on for product adoption
- Jan 10, 2026packagingFullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users · this change
- Q2 2025packagingFullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- Q4 2024improvedFullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
- Q2 2024packagingFullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Across Data & Analytics in the same window
All Data & Analytics changes- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- HotjarJan 10Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- HotjarJan 10Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- HotjarJan 10Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Questions about this change
Did Fullstory raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on Fullstory's pricing page between Oct 5, 2025 and Jan 1, 2026?
FullstoryFree tier expanded with specific capacity details: 30,000 monthly sessions and 12 months of analytics retention, supporting up to 10 users with core capabilities like Session Replay and debugging tools. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Fullstory change its pricing?
Pulse recorded 0 other pricing-page changes for Fullstory in the 90 days before this one; the previous change was "Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences" in Q2 2025; Fullstory has been tracked since 2023-11-14.