Hotjar slashes MCP tool call limits from monthly to yearly caps
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Hotjar's pricing page, Pulse recorded one change: MCP tool call limits for Growth/Pro/Enterprise changed from per-month to per-year: Growth 36k/mo → 36k/yr, Pro 72k/mo → 72k/yr, Enterprise 108k/mo → 108k/yr. Free plan (300 tool calls/month) unchanged. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Jun 22, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
Hotjar's previous recorded change was "Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps" (Apr 1, 2026). Before that Pulse recorded "Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users" (Jan 10, 2026). Hotjar has been tracked since 2023-11-14.
In the same window Fullstory, Mouseflow, Microsoft and Logrocket also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing model—36k/mo36k/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | 36k/mo | 36k/yr | — |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked around the middle of the page, where pricing model reads 36k/mo and then 36k/yr.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Hotjar, the last 90 days
Full history- Jul 3, 2026improvedHotjar (Contentsquare): Growth/Pro project limits increased
- Apr 13, 2026improvedHotjar redirects users to Contentsquare, signals full platform merger
- Mar 31, 2026packagingHotjar slashes MCP tool call limits from monthly to yearly caps · this change
- Apr 1, 2026packagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- MouseflowJan 21Mouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
Questions about this change
Did Hotjar raise prices in March 2026?
No list-price increase was recorded between Mar 23, 2026 and Mar 30, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Hotjar's pricing page between Mar 23, 2026 and Mar 30, 2026?
Pricing model: 36k/mo → 36k/yr. Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 1 other pricing-page change for Hotjar in the 90 days before this one; the previous change was "Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps" on Apr 1, 2026; Hotjar has been tracked since 2023-11-14.