Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Fullstory's pricing page, Pulse recorded 7 changes: Anywhere product added with two components: Warehouse (integrate behavioral data with data warehouse/cloud storage) and Activation (use real-time behavioral signals to personalize experiences); Workforce product added as new offering focused on digital employee experience - includes automatic inventory of tools, app scoring, internal support module, workflow mapping, and session replay for employees; Advantage Subscription add-on introduced - brings goals to life with strategic guidance, expert support, and help with advanced use cases; StoryAI add-on introduced - team of AI agents that turn behavioral data into insights to help take action faster; Multi-Org Management add-on introduced - control multiple instances, allocate sessions, and manage users from one umbrella dashboard; Data Direct standalone plan consolidated into Anywhere > Warehouse offering - functionality moved from separate plan to component of broader Anywhere solution; Pricing page restructured from single analytics-focused offering to three distinct product solutions: Analytics (customer journey intelligence), Workforce (digital employee experience), and Anywhere (warehouse & ecosystem activations). Pulse files it as a packaging change (new plan, new add-on, plan renamed, package change) with an upward direction.
Fullstory's previous recorded change was "Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities" (Q4 2024). Before that Pulse recorded "Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities" (Q2 2024). Fullstory has been tracked since 2023-11-14.
In the same window Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAddedNo Anywhere productAnywhere product
- Workforce · PlanAddedNo Workforce productWorkforce product
- Advantage Subscription, Advanced · Add-onAddedNo - brings goals- brings goals
- StoryAI · Add-onAdded
BeforeNot listed
After- team of AI agents that turn behavioral data into insights
- Multi-Org Management · Add-onAdded
BeforeNo - control multiple instances
After- control multiple instances
- — · PlanChanged
Beforeseparate plan
Aftercomponent of broader Anywhere solution
- Workforce · PackagingChanged
Beforesingle analytics-focused offering
Afterthree distinct product solutions
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | No Anywhere product | Anywhere product | Added |
| Workforce | Plan | No Workforce product | Workforce product | Added |
| Advantage Subscription, Advanced | Add-on | No - brings goals | - brings goals | Added |
| StoryAI | Add-on | Not listed | - team of AI agents that turn behavioral data into insights | Added |
| Multi-Org Management | Add-on | No - control multiple instances | - control multiple instances | Added |
| — | Plan | separate plan | component of broader Anywhere solution | Changed |
| Workforce | Packaging | single analytics-focused offering | three distinct product solutions | Changed |
Values as written on Fullstory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fullstory's pricing page (fullstory.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Anywhere product now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Fullstory, pricing history
Full history- Feb 23, 2026improvedFullstory launches Guides and Surveys add-on for product adoption
- Jan 10, 2026packagingFullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- Q2 2025packagingFullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences · this change
- Q4 2024improvedFullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
- Q2 2024packagingFullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Across Data & Analytics in the same window
All Data & Analytics changes- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- HotjarJan 10Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- HotjarJan 10Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- HotjarJan 10Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Questions about this change
Did Fullstory raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: new plan, new add-on, plan renamed, package change.
What changed on Fullstory's pricing page between Apr 1, 2025 and Jul 6, 2025?
Plan: No Anywhere product → Anywhere product, added; Workforce plan: No Workforce product → Workforce product, added; Advantage Subscription, Advanced add-on: No - brings goals → - brings goals, added; StoryAI add-on: Not listed → - team of AI agents that turn behavioral data into insights, added; Multi-Org Management add-on: No - control multiple instances → - control multiple instances, added; plan: separate plan → component of broader Anywhere solution, changed; Workforce packaging: single analytics-focused offering → three distinct product solutions, changed. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Fullstory change its pricing?
Pulse recorded 0 other pricing-page changes for Fullstory in the 90 days before this one; the previous change was "Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities" in Q4 2024; Fullstory has been tracked since 2023-11-14.