Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences

Anywhere product added with two components: Warehouse (integrate behavioral data with data warehouse/cloud storage) and Activation (use real-time behavioral signals to personalize experiences)

Workforce product added as new offering focused on digital employee experience - includes automatic inventory of tools, app scoring, internal support module, workflow mapping, and session replay for employees

Advantage Subscription add-on introduced - brings goals to life with strategic guidance, expert support, and help with advanced use cases

StoryAI add-on introduced - team of AI agents that turn behavioral data into insights to help take action faster

Multi-Org Management add-on introduced - control multiple instances, allocate sessions, and manage users from one umbrella dashboard

Data Direct standalone plan consolidated into Anywhere > Warehouse offering - functionality moved from separate plan to component of broader Anywhere solution

Pricing page restructured from single analytics-focused offering to three distinct product solutions: Analytics (customer journey intelligence), Workforce (digital employee experience), and Anywhere (warehouse & ecosystem activations)