Freshworks Rebrands Key Features: Freddy Self Service, Insights, and Copilot Now Emphasize AI Integration
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Freshworks's pricing page, Pulse recorded 3 changes: Freddy Copilot renamed to Freddy AI Copilot; Freddy Self Service renamed to Freddy AI Agent; Freddy Insights (Beta) renamed to Freddy AI Insights (Beta). Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Growth at $19, Pro at $55, Enterprise at $89, Connector App Tasks at $80 per 5000 tasks and Freddy AI Agent Sessions at $49 per 100 sessions.
Freshworks's previous recorded change was "Freshworks Reduces Free Plan Agent Limit by 80%, Now Allowing Only 2 Agents" (Q3 2024). Freshworks has been tracked since 2023-11-14.
In the same window HubSpot, Drift and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Freddy AI Copilot · FeatureRenamedFreddy CopilotFreddy AI Copilot
- — · FeatureRenamedFreddy Self ServiceFreddy AI Agent
- — · FeatureFeature change
Freddy Insights (Beta) renamed to Freddy AI Insights (Beta)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Freddy AI Copilot | Feature | Freddy Copilot | Freddy AI Copilot | Renamed |
| — | Feature | Freddy Self Service | Freddy AI Agent | Renamed |
| — | Feature | Freddy Insights (Beta) renamed to Freddy AI Insights (Beta) | Feature change | |
Values as written on Freshworks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Freshworks's pricing page (freshworks.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Freddy Copilot" becomes "Freddy AI Copilot".
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The two full-page captures with this change marked up are free with an account.
Freshworks, the last 90 days
Full history- Week 2, 2026increaseFreshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- Jan 10, 2026packagingFreshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- Q1 2025packagingFreshworks Bundles Freddy AI Copilot into Pro + AI Copilot Plan, Eliminating $29/Agent/Month Charge
- Q4 2024improvedFreshworks Rebrands Key Features: Freddy Self Service, Insights, and Copilot Now Emphasize AI Integration · this change
- Q3 2024packagingFreshworks Reduces Free Plan Agent Limit by 80%, Now Allowing Only 2 Agents
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
Questions about this change
Did Freshworks raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature change.
What changed on Freshworks's pricing page between Oct 1, 2024 and Jan 1, 2025?
Freddy AI Copilot feature: Freddy Copilot → Freddy AI Copilot, renamed; feature: Freddy Self Service → Freddy AI Agent, renamed; Freddy Insights (Beta) renamed to Freddy AI Insights (Beta). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Freshworks change its pricing?
Pulse recorded 1 other pricing-page change for Freshworks in the 90 days before this one; the previous change was "Freshworks Reduces Free Plan Agent Limit by 80%, Now Allowing Only 2 Agents" in Q3 2024; Freshworks has been tracked since 2023-11-14.