Dovetail Introduces AI Agents and Dashboards, Enhances Platform with Advanced Contacts Tier
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Dovetail's pricing page, Pulse recorded 4 changes: AI Agents added to Platform section - Autonomous AI assistants that track signals, analyze feedback, and share insights proactively; Contacts management split into Basic contacts and Advanced contacts tiers; Recruit add-on removed from pricing page - previously $75 per participant plus incentive; AI Dashboards added to Platform section - Visualize customer trends alongside key business metrics. Pulse files it as a packaging change (feature added, feature change, add-on removed) with an upward direction.
Dovetail's previous recorded change was "Dovetail Reduces Professional Plan Price by 48% to $15/user/month, Enhancing Affordability for Users" (Q3 2025). Before that Pulse recorded "Dovetail Clarifies Recruit Add-On Pricing to Pay-As-You-Go: $75 per Participant, Enhancing Flexibility for Users" (Q2 2025), "Dovetail Limits Professional Plan Channels to 250 Data Points/Month, Reducing Capacity" (Q1 2025) and "Dovetail Expands Free Plan to Unlimited Features and Enhances Enterprise Plan with New Magic Features" (Q4 2024). Dovetail has been tracked since 2023-12-07.
In the same window Segment, Mixpanel, Amplitude and Slack also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo AI AgentsAI Agents
- — · FeatureFeature change
Contacts management split into Basic contacts and Advanced contacts tiers
- — · Add-onRemovedRecruit add-onNo Recruit add-on
- — · FeatureAddedNo AI DashboardsAI Dashboards
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No AI Agents | AI Agents | Added |
| — | Feature | Contacts management split into Basic contacts and Advanced contacts tiers | Feature change | |
| — | Add-on | Recruit add-on | No Recruit add-on | Removed |
| — | Feature | No AI Dashboards | AI Dashboards | Added |
Values as written on Dovetail's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Dovetail's pricing page (dovetailapp.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked around the middle of the page, where AI Agents now appears.
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The two full-page captures with this change marked up are free with an account.
Dovetail, pricing history
Full history- May 18, 2026packagingDovetail offers 60-day unlimited access promo across site
- Apr 2, 2026packagingDovetail Drops Mid-Tier Plan, Shifts Paid Users to Enterprise
- Feb 23, 2026improvedDovetail adds Unlimited Agents, Docs; removes custom AI vocabulary
- Jan 13, 2026improvedDovetail Introduces AI Agents and Dashboards, Enhances Platform with Advanced Contacts Tier · this change
- Q3 2025packagingDovetail Reduces Professional Plan Price by 48% to $15/user/month, Enhancing Affordability for Users
- Q2 2025packagingDovetail Clarifies Recruit Add-On Pricing to Pay-As-You-Go: $75 per Participant, Enhancing Flexibility for Users
- Q1 2025packagingDovetail Limits Professional Plan Channels to 250 Data Points/Month, Reducing Capacity
- Q4 2024improvedDovetail Expands Free Plan to Unlimited Features and Enhances Enterprise Plan with New Magic Features
- Q3 2024improvedDovetail Introduces 25% Yearly Billing Discount with New User Profiles Feature in Professional Plan
- Q2 2024improvedDovetail Introduces Unlimited Channels in Professional Plan, Enhancing User Experience
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency
Questions about this change
Did Dovetail raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: feature added, feature change, add-on removed.
What changed on Dovetail's pricing page between Oct 5, 2025 and Jan 1, 2026?
Feature: No AI Agents → AI Agents, added; Contacts management split into Basic contacts and Advanced contacts tiers; add-on: Recruit add-on → No Recruit add-on, removed; feature: No AI Dashboards → AI Dashboards, added. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Dovetail change its pricing?
Pulse recorded 0 other pricing-page changes for Dovetail in the 90 days before this one; the previous change was "Dovetail Reduces Professional Plan Price by 48% to $15/user/month, Enhancing Affordability for Users" in Q3 2025; Dovetail has been tracked since 2023-12-07.
