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Dovetail

Dovetail is a SaaS company that provides a platform for user research and customer feedback analysis, helping businesses make data-driven decisions.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 31 '26

Pricing model

Subscription

Free tier available

Pricing Change History

11 changes

202611 changes

Jul 27, 2026

Improvement

Weekly

Dovetail: AI Dashboards capped at 1 for Free + HubSpot CRM integration launches

HubSpot CRM integration status changed from 'Coming soon' to generally available AI Dashboards now shows an explicit usage limit in the plan comparison: Free plan capped at 1 dashboard, Enterprise unlimited (previously no limit was disclosed for this row)

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May 18, 2026

Packaging

Weekly

Dovetail offers 60-day unlimited access promo across site

Promotional banner added offering 60 days of unlimited Dovetail access, visible site-wide at top of pricing page.

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Apr 2, 2026

Packaging

Quarterly

Dovetail Drops Mid-Tier Plan, Shifts Paid Users to Enterprise

Dovetail collapsed from 3 tiers (Free, Professional at $15/user/month, Enterprise) to 2 tiers (Free, Enterprise). The Professional plan and its paid channel add-on ($50/500 data points/month) were removed.

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Feb 23, 2026

Improvement

Weekly

Dovetail adds Unlimited Agents, Docs; removes custom AI vocabulary

Added Unlimited Agents to track every customer signal and automate closing the loop Added Unlimited Docs to generate shareable insights with customer clips and reels

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Jan 13, 2026

Improvement

Quarterly

Dovetail Introduces AI Agents and Dashboards, Enhances Platform with Advanced Contacts Tier

AI Dashboards added to Platform section - Visualize customer trends alongside key business metrics Recruit add-on removed from pricing page - previously $75 per participant plus incentive

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Jan 13, 2026

Packaging

Quarterly

Dovetail Reduces Professional Plan Price by 48% to $15/user/month, Enhancing Affordability for Users

Channels add-on pricing made explicit: now $50 for 500 data points/month (billed yearly), previously included 250 data points/month in Professional plan Professional plan features restructured: Channels explicitly marked as '(paid add-on)' instead of being implicitly included

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Jan 13, 2026

Packaging

Quarterly

Dovetail Clarifies Recruit Add-On Pricing to Pay-As-You-Go: $75 per Participant, Enhancing Flexibility for Users

Recruit add-on pricing clarified from 'Available on Professional and Enterprise: From $75' to 'Pay-As-You-Go: $75 per participant' with Credits option Translation feature added to translate transcripts and summaries into 75 languages

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Jan 13, 2026

Packaging

Quarterly

Dovetail Limits Professional Plan Channels to 250 Data Points/Month, Reducing Capacity

Professional plan Channels changed from unlimited to 250 data points/month limit

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Jan 13, 2026

Improvement

Quarterly

Dovetail Expands Free Plan to Unlimited Features and Enhances Enterprise Plan with New Magic Features

Enterprise plan added 'Chat with your data in Slack' to Magic features, replacing 'Magic translate (Coming soon)' and 'Ask your data (Coming soon)' Free plan added 'Auto tags highlights' to Magic features

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Jan 13, 2026

Improvement

Quarterly

Dovetail Introduces 25% Yearly Billing Discount with New User Profiles Feature in Professional Plan

Feature renamed: 'Discover insights' changed to 'Magic translate' (both marked as Coming soon in Enterprise plan) Yearly billing discount added: 'Save 25%' promotion with billing toggle UI

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Jan 13, 2026

Improvement

Quarterly

Dovetail Introduces Unlimited Channels in Professional Plan, Enhancing User Experience

Free plan: Added channel limit of 1 channel (Beta) Professional plan: Added Unlimited channels (Beta) feature

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