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Customer.ioProduct change · Positioning · Feature added · Apr 6 → Apr 13, 2026

Customer.io Launches AI Agent Tiers with LLM Actions and Daily Routines

Verified Apr 13, 2026Marketing & ContentDirection: up
The changeAI Agent — added.
Before · Apr 6No AI Agent
After · Apr 13AI Agent
added
2 changes2 capturesApr 6, 2026 → Apr 13, 2026

What happened

Between the Apr 6, 2026 and Apr 13, 2026 captures of Customer.io's pricing page, Pulse recorded 2 changes: Plan taglines updated. Premium: 'growing rapidly' changed to 'scaling across channels with custom workflows'. Enterprise: 'scaling globally' changed to 'dedicated infrastructure and support'; AI Agent launched: Essentials gets core skills + LLM Actions (100K credits); Premium adds Elevated limits + Daily Routines; Enterprise gets Custom limits. AI Agent (beta) comparison section added. Pulse files it as a product change (positioning, feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Essentials at $100 and Premium at $1,000.

This is the first pricing-page change Pulse has recorded for Customer.io. Customer.io has been tracked since 2026-02-26.

In the same window Segment, Amplitude and Mixpanel also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Premium, Enterprise · PositioningPositioning

    Plan taglines updated. Premium: 'growing rapidly' changed to 'scaling across channels with custom workflows'. Enterprise: 'scaling globally' changed to 'dedicated infrastructure and support'.

  • Essentials, Premium, Enterprise · FeatureAdded
    No AI AgentAI Agent

Values as written on Customer.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Customer.io's pricing page (customer.io) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where AI Agent now appears.

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The two full-page captures with this change marked up are free with an account.

Customer.io, pricing history

Full history
  1. Sep 28, 2026improvedCustomer.io adds Inbox previews (25 limit) to Design Studio across all plans
  2. Aug 24, 2026improvedCustomer's AI Agent LLM actions exit beta across all pricing plans
  3. Jul 13, 2026packagingCustomer.io: AI Agent (beta) launched + AI credits add-on
  4. Apr 13, 2026packagingCustomer.io Launches AI Agent Tiers with LLM Actions and Daily Routines · this change

Across Marketing & Content in the same window

All Marketing & Content changes
  1. SegmentApr 13Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
  2. AmplitudeApr 2Amplitude drops tiered plan framing for unified feature display
  3. MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics

Questions about this change

Did Customer.io raise prices in April 2026?

No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning, feature added.

What changed on Customer.io's pricing page between Apr 6, 2026 and Apr 13, 2026?

Plan taglines updated. Premium: 'growing rapidly' changed to 'scaling across channels with custom workflows'. Enterprise: 'scaling globally' changed to 'dedicated infrastructure and support'; Essentials, Premium, Enterprise feature: No AI Agent → AI Agent, added. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.

How often does Customer.io change its pricing?

Pulse recorded 0 other pricing-page changes for Customer.io in the 90 days before this one; Customer.io has been tracked since 2026-02-26.