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Packaging change·Feb 23 → Mar 2, 2026·Week 10, 2026·Data & Analytics

No pricing changes detected

SegmentPackagingFeature changePositioningLimit decrease

What changed

Feature change

AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons.

Positioning

Add-ons section renamed from 'CDP add-ons' to 'Key Functionalities'. CTA button text changed from 'Start with Connections for free' to 'Start for free'.

Limit decrease

Connections plan destination count decreased from 750+ to 550+ in product description, reducing the stated number of supported integrations by ~200.

Before and after

Feb 23, 2026 vs Mar 2, 2026
Pulse.
100%
Change 1 of 3 · feature changed

AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons.

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