No pricing changes detected
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Segment's pricing page, Pulse recorded 3 changes: AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons; Add-ons section renamed from 'CDP add-ons' to 'Key Functionalities'. CTA button text changed from 'Start with Connections for free' to 'Start for free'; Connections plan destination count decreased from 750+ to 550+ in product description, reducing the stated number of supported integrations by ~200. Pulse files it as a packaging change (feature change, positioning, limit decrease) with a downward direction. Pulse's latest capture (Jun 10, 2026) lists Team at $120.
Segment's previous recorded change was "Segment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options" (Q3 2025). Before that Pulse recorded "Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier" (Q4 2024) and "Segment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages" (Q3 2024). Segment has been tracked since 2024-10-01.
In the same window Salesforce, Amplitude, Mixpanel and Lytics also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- CDP · FeatureReworded
BeforeIncluded in CDP plans
AfterAdd-on for Customer Data Pipeline
- — · PositioningRewordedCDP add-onsKey Functionalities
- Connections · LimitChanged750+550+
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| CDP | Feature | Included in CDP plans | Add-on for Customer Data Pipeline | Reworded |
| — | Positioning | CDP add-ons | Key Functionalities | Reworded |
| Connections | Limit | 750+ | 550+ | Changed |
Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Segment's pricing page (segment.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked around the middle of the page, where "Included in CDP plans" becomes "Add-on for Customer Data Pipeline".
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The two full-page captures with this change marked up are free with an account.
Segment, pricing history
Full history- Apr 21, 2026packagingSegment renames plans: Connections replaces Customer Data Pipeline card
- Apr 13, 2026packagingSegment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
- Apr 3, 2026packagingSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
- Week 10, 2026improvedNo pricing changes detected · this change
- Q3 2025improvedSegment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options
- Q4 2024packagingSegment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- Q3 2024packagingSegment Restructures Pricing Page for Enhanced Clarity with High-Level Overview and Separate Connections and CDP Plan Pages
Across Data & Analytics in the same window
All Data & Analytics changes- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
- AmplitudeApr 2Amplitude drops tiered plan framing for unified feature display
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- LyticsJan 13Lytics Expands Developer Plan with Unlimited Domains and 6-Month Data Retention, Despite Growth Plan Credit Reduction
Questions about this change
Did Segment raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a packaging change: feature change, positioning, limit decrease.
What changed on Segment's pricing page between Feb 23, 2026 and Mar 2, 2026?
CDP feature: Included in CDP plans → Add-on for Customer Data Pipeline, reworded; positioning: CDP add-ons → Key Functionalities, reworded; Connections limit: 750+ → 550+, changed. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Segment change its pricing?
Pulse recorded 0 other pricing-page changes for Segment in the 90 days before this one; the previous change was "Segment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options" in Q3 2025; Segment has been tracked since 2024-10-01.