Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Buffer's pricing page, Pulse recorded 2 changes: Buffer widened its engagement features: First comment scheduling now covers Facebook in addition to Instagram and LinkedIn, and Reply to comments adds TikTok and Google Business Profile on top of LinkedIn, X, Threads, Instagram, Facebook and Bluesky. The Team plan also relabels Unlimited user accounts as Unlimited team members. Pricing is unchanged: Free, Essentials $5/mo, Team $10/mo per channel. In detail: First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile; Team plan user capacity label renamed from 'Unlimited user accounts' to 'Unlimited team members'; Tags feature description updated from 'Save and reuse hashtags easily' to 'Save and organize your content by campaign or topic'. Pulse files it as a product change (feature change, positioning). Pulse's latest capture (Nov 9, 2026) lists Essentials at $5 and Team at $10.
This quarterly roll-up includes 3 changes Pulse first recorded in a shorter period: "Reply to comments feature expanded to support TikTok and Google Business Profile posts" (week of Mar 9, 2026, saved Mar 16, 2026), "Buffer slashes prices 75% but cuts default channels to 1" (week of Feb 23, 2026, saved Mar 2, 2026) and "Buffer Rebrands Team Plan Seats as Unlimited Team Members" (week of Jan 12, 2026, saved Jan 19, 2026). They are the same changes, not new ones. Before that, Buffer's previous recorded change was "Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms" (Jan 13, 2026). Buffer has been tracked since 2023-11-14.
In the same window Hootsuite, Sproutsocial and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Feature change—Feature
First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile.
- RewordedTeamPositioningUnlimited user accountsUnlimited team members
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile. | Feature change | |
| Team | Positioning | Unlimited user accounts | Unlimited team members | Reworded |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where "Unlimited user accounts" becomes "Unlimited team members".
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The two full-page captures with this change marked up are free with an account.
Buffer, the last 90 days
Full history- Jul 2, 2026ImprovementBuffer: API access added to all plans
- Apr 26, 2026ImprovementBuffer Expands Comment Reply Support to YouTube and Mastodon
- Apr 13, 2026ImprovementBuffer adds machine-readable pricing page for AI agents
- Apr 3, 2026PackagingBuffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile This change
- Mar 16, 2026ImprovementReply to comments feature expanded to support TikTok and Google Business Profile posts
- Mar 3, 2026PackagingBuffer slashes prices 75% but cuts default channels to 1
- Week of Jan 12, 2026PackagingBuffer Rebrands Team Plan Seats as Unlimited Team Members
- Jan 13, 2026ImprovementBuffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
Across Marketing & Content in the same window
All Marketing & Content changes- HootsuiteApr 3Hootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
Questions about this change
Did Buffer raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: feature change, positioning.
What changed on Buffer's pricing page between Dec 29, 2025 and Mar 30, 2026?
First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile; Team positioning: Unlimited user accounts → Unlimited team members, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
This quarterly roll-up includes 3 changes Pulse first recorded in shorter periods, not new ones; Pulse recorded 1 other pricing-page change for Buffer in the 90 days before this one; the previous change was "Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms" on Jan 13, 2026; Buffer has been tracked since 2023-11-14.