Buffer Enhances Security with Updated Two-Factor Authentication Options
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Buffer's pricing page, Pulse recorded 3 changes: Two-factor authentication method updated from 'SMS or Google Authenticator' to 'Email or Authenticator Apps'; Channel groups feature added - Group channels for easy bulk selection when scheduling; Templates feature added - Social post ideas to spark inspiration. Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Aug 10, 2026) lists Essentials at $5 and Team at $10.
Buffer's previous recorded change was "Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans" (Q1 2025). Before that Pulse recorded "Buffer Introduces Bluesky Channel Support Across All Plans" (Q3 2024) and "Buffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%" (Q2 2024). Buffer has been tracked since 2023-11-14.
In the same window Sproutsocial, Coschedule and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureReworded
BeforeSMS or Google Authenticator
AfterEmail or Authenticator Apps
- — · FeatureAddedNo - Group channels- Group channels
- — · FeatureAddedNo - Social post ideas- Social post ideas
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | SMS or Google Authenticator | Email or Authenticator Apps | Reworded |
| — | Feature | No - Group channels | - Group channels | Added |
| — | Feature | No - Social post ideas | - Social post ideas | Added |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where "SMS or Google Authenticator" becomes "Email or Authenticator Apps".
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Buffer, pricing history
Full history- Mar 3, 2026packagingBuffer slashes prices 75% but cuts default channels to 1
- Week 4, 2026packagingBuffer Rebrands Team Plan Seats as Unlimited Team Members
- Jan 13, 2026improvedBuffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
- Q3 2025improvedBuffer Enhances Security with Updated Two-Factor Authentication Options · this change
- Q1 2025packagingBuffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans
- Q3 2024improvedBuffer Introduces Bluesky Channel Support Across All Plans
- Q2 2024decreaseBuffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJan 12Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Questions about this change
Did Buffer raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a product change: feature change, feature added.
What changed on Buffer's pricing page between Jul 4, 2025 and Oct 5, 2025?
Feature: SMS or Google Authenticator → Email or Authenticator Apps, reworded; feature: No - Group channels → - Group channels, added; feature: No - Social post ideas → - Social post ideas, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
Pulse recorded 0 other pricing-page changes for Buffer in the 90 days before this one; the previous change was "Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans" in Q1 2025; Buffer has been tracked since 2023-11-14.