Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Buffer's pricing page, Pulse recorded 2 changes: Tags limit decreased from unlimited to 250 for Essentials plan; Tags limit decreased from unlimited to 250 for Team plan. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Aug 10, 2026) lists Essentials at $5 and Team at $10.
Buffer's previous recorded change was "Buffer Introduces Bluesky Channel Support Across All Plans" (Q3 2024). Before that Pulse recorded "Buffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%" (Q2 2024). Buffer has been tracked since 2023-11-14.
In the same window Sproutsocial, Coschedule and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · LimitChangedunlimited250
- Team · LimitChangedunlimited250
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Limit | unlimited | 250 | Changed |
| Team | Limit | unlimited | 250 | Changed |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "unlimited" becomes "250".
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Buffer, pricing history
Full history- Week 4, 2026packagingBuffer Rebrands Team Plan Seats as Unlimited Team Members
- Jan 13, 2026improvedBuffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
- Q3 2025improvedBuffer Enhances Security with Updated Two-Factor Authentication Options
- Q1 2025packagingBuffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans · this change
- Q3 2024improvedBuffer Introduces Bluesky Channel Support Across All Plans
- Q2 2024decreaseBuffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJan 12Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Questions about this change
Did Buffer raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: limit decrease.
What changed on Buffer's pricing page between Jan 1, 2025 and Apr 1, 2025?
Essentials limit: unlimited → 250, changed; Team limit: unlimited → 250, changed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
Pulse recorded 0 other pricing-page changes for Buffer in the 90 days before this one; the previous change was "Buffer Introduces Bluesky Channel Support Across All Plans" in Q3 2024; Buffer has been tracked since 2023-11-14.