Buffer slashes prices 75% but cuts default channels to 1
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Buffer's pricing page, Pulse recorded one change: Essentials plan price decreased from $20/month to $5/month (75% decrease); Team plan price decreased from $40/month to $10/month (75% decrease); Essentials plan default channel count reduced from 4 channels to 1 channel; Team plan default channel count reduced from 4 channels to 1 channel. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Aug 10, 2026) lists Essentials at $5 and Team at $10.
Buffer's previous recorded change was "Buffer Rebrands Team Plan Seats as Unlimited Team Members" (Week 4, 2026). Before that Pulse recorded "Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms" (Jan 13, 2026). Buffer has been tracked since 2023-11-14.
In the same window Sproutsocial, Coschedule and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Team · Packaging−75%$20/month$5/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Team | Packaging | $20/month | $5/month | −75% |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked near the top of the page, where essentials, team packaging reads $20/month and then $5/month.
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The two full-page captures with this change marked up are free with an account.
Buffer, the last 90 days
Full history- Apr 13, 2026improvedBuffer adds machine-readable pricing page for AI agents
- Apr 3, 2026packagingBuffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile
- Mar 16, 2026improvedReply to comments feature expanded to support TikTok and Google Business Profile posts
- Mar 3, 2026packagingBuffer slashes prices 75% but cuts default channels to 1 · this change
- Week 4, 2026packagingBuffer Rebrands Team Plan Seats as Unlimited Team Members
- Jan 13, 2026improvedBuffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJan 22Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Questions about this change
Did Buffer raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a packaging change: package change.
What changed on Buffer's pricing page between Feb 23, 2026 and Mar 2, 2026?
Essentials, Team packaging: $20/month → $5/month (−75%). Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
Pulse recorded 2 other pricing-page changes for Buffer in the 90 days before this one; the previous change was "Buffer Rebrands Team Plan Seats as Unlimited Team Members" in Week 4, 2026; Buffer has been tracked since 2023-11-14.