Buffer: 'Audience demographics' feature removed; Analytics relabeled
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Buffer's pricing page, Pulse recorded one change: 'Audience demographics' (age/gender/location insights) removed from the Free/Essentials/Team comparison table. Also: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged). In detail: Analytics feature set reorganized: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged); 'Audience demographics' feature removed from the comparison table entirely. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Aug 10, 2026) lists Essentials at $5 and Team at $10.
It lands 17 days after Buffer's previous change, "Buffer: API access added to all plans" (Jul 2, 2026). Before that Pulse recorded "Buffer Expands Comment Reply Support to YouTube and Mastodon" (Apr 27, 2026). Buffer has been tracked since 2023-11-14.
In the same window Hootsuite, Sproutsocial, Sendible, Later and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamed
BeforeBasic analytics'
After'Insights' and 'Best time to post' renamed to 'Takeaways'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Basic analytics' | 'Insights' and 'Best time to post' renamed to 'Takeaways' | Renamed |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page, where "Basic analytics'" becomes "'Insights' and 'Best time to post' renamed to 'Takeaways'".
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The two full-page captures with this change marked up are free with an account.
Buffer, the last 90 days
Full history- Aug 10, 2026improvedBuffer: Free plan 24-hr API limit raised (100→250)
- Jul 20, 2026packagingBuffer: 'Audience demographics' feature removed; Analytics relabeled · this change
- Jul 2, 2026improvedBuffer: API access added to all plans
- Apr 27, 2026improvedBuffer Expands Comment Reply Support to YouTube and Mastodon
Across Marketing & Content in the same window
All Marketing & Content changes- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- SproutsocialJul 4Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- SendibleJul 4Sendible drops user caps for unlimited, rebrands 4 of 5 plans
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
- CoscheduleJun 15Coschedule adds social tagging, inbox replies, and swaps Mia AI
Questions about this change
Did Buffer raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a product change: feature removed.
What changed on Buffer's pricing page between Jul 13, 2026 and Jul 20, 2026?
Feature: Basic analytics' → 'Insights' and 'Best time to post' renamed to 'Takeaways', renamed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
Pulse recorded 2 other pricing-page changes for Buffer in the 90 days before this one; the previous change was "Buffer: API access added to all plans" on Jul 2, 2026; Buffer has been tracked since 2023-11-14.