Buffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Buffer's pricing page, Pulse recorded 3 changes: Team plan decreased from $12/mo to $10/mo per channel (17% decrease); Essentials plan decreased from $6/mo to $5/mo per channel (17% decrease); Agency plan decreased from $120/mo to $100/mo for 10 channels (17% decrease). Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Aug 10, 2026) lists Essentials at $5 and Team at $10.
This is the first pricing-page change Pulse has recorded for Buffer. Buffer has been tracked since 2023-11-14.
In the same window Sproutsocial, Coschedule and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Team · Price—$12/mo$10/mo per channel
- Essentials · Price—$6/mo$5/mo per channel
- Agency · Price−17%$120/mo$100/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team | Price | $12/mo | $10/mo per channel | — |
| Essentials | Price | $6/mo | $5/mo per channel | — |
| Agency | Price | $120/mo | $100/mo | −17% |
Values as written on Buffer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Buffer's pricing page (buffer.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where team price reads $12/mo and then $10/mo per channel.
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The two full-page captures with this change marked up are free with an account.
Buffer, pricing history
Full history- Q3 2025improvedBuffer Enhances Security with Updated Two-Factor Authentication Options
- Q1 2025packagingBuffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans
- Q3 2024improvedBuffer Introduces Bluesky Channel Support Across All Plans
- Q2 2024decreaseBuffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17% · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJan 12Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Questions about this change
Did Buffer raise prices in July 2024?
No — prices went down. Between Apr 1, 2024 and Jul 1, 2024 Buffer's pricing page showed 3 price cuts: Team: $12/mo → $10/mo per channel; Essentials: $6/mo → $5/mo per channel; Agency: $120/mo → $100/mo (−17%).
What changed on Buffer's pricing page between Apr 1, 2024 and Jul 1, 2024?
Team price: $12/mo → $10/mo per channel; Essentials price: $6/mo → $5/mo per channel; Agency price: $120/mo → $100/mo (−17%). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Buffer change its pricing?
Pulse recorded 0 other pricing-page changes for Buffer in the 90 days before this one; Buffer has been tracked since 2023-11-14.