Product change·Jan 14 → Jan 19, 2026·Week 4, 2026·Marketing & Content
Buffer Rebrands Team Plan Seats as Unlimited Team Members
What changed
Positioning
Team plan user capacity label updated from 'Unlimited user accounts' to 'Unlimited team members', reflecting clearer team-oriented terminology for the collaboration feature.
Before and after
Jan 14, 2026 vs Jan 19, 2026Pulse.
100%
What changed
Team plan user capacity label updated from 'Unlimited user accounts' to 'Unlimited team members', reflecting clearer team-oriented terminology for the collaboration feature.
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Q4 2025 · Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All PlatformsBuffer slashes prices 75% but cuts default channels to 1 · Week 10, 2026
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