Apollo.io cuts free plan perks while unlocking unlimited email sending
What happened
Between the Jun 30, 2024 and Sep 30, 2024 captures of Apollo.io's pricing page, Pulse recorded 3 changes: Goals Tracking added to Analytics & Reporting compare table; Multi-Factor Authentication and Billing and Seat Manager Profiles added as new rows in Settings compare table; Basic plan sequences reduced from Unlimited to 2 in compare table; Free plan Buying Intent topics cut from 3 to 1; Plays and Task Manager removed from Free plan card; Basic plan Daily Email Sending Limit increased from 250 to Unlimited in compare table. Pulse files it as a packaging change (feature added, limit lowered, limit raised). Pulse's latest capture (Nov 9, 2026) lists Basic at $49, Professional at $79, Organization at $119, Inbound at $119 and Advanced Dialer at $119.
Apollo.io's previous recorded change was "Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences" (Q2 2024). Apollo.io has been tracked since 2026-04-22.
In the same window HubSpot, Outreach, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Added—FeatureNot listedGoals Tracking
- −67%BasicLimit31
- ChangedBasicLimit250Unlimited
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Goals Tracking | Added |
| Basic | Limit | 3 | 1 | −67% |
| Basic | Limit | 250 | Unlimited | Changed |
Values as written on Apollo.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollo.io's pricing page (www.apollo.io) from Jun 30, 2024 and Sep 30, 2024; the change is marked on the page, where "250" becomes "Unlimited".
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The two full-page captures with this change marked up are free with an account.
Apollo.io, the last 90 days
Full history- Q1 2025PackagingApollo.io unifies credits and boosts AI email limits 50x
- Q4 2024ImprovementApollo.io caps AI emails at 5K/mo free as word limits go public
- Q3 2024PackagingApollo.io cuts free plan perks while unlocking unlimited email sending This change
- Q2 2024PackagingApollo.io supercharges Basic plan with 25x more plays and unlimited sequences
Across CRM in the same window
All CRM changes- HubSpotMay 13HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- OutreachApr 27Outreach Shifts to AI Credit-Based Pricing Across All Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Apollo.io raise prices in September 2024?
No list-price increase was recorded between Jun 30, 2024 and Sep 30, 2024. The change Pulse detected was a packaging change: feature added, limit lowered, limit raised.
What changed on Apollo.io's pricing page between Jun 30, 2024 and Sep 30, 2024?
Feature added: Goals Tracking; Basic limit: 3 → 1 (−67%); Basic limit: 250 → Unlimited, changed. Pulse compared the captures it took on Jun 30, 2024 and Sep 30, 2024; the before/after table above lists each item as written on the page.
How often does Apollo.io change its pricing?
Pulse recorded 1 other pricing-page change for Apollo.io in the 90 days before this one; the previous change was "Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences" in Q2 2024; Apollo.io has been tracked since 2026-04-22.