Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences
What happened
Between the Mar 31, 2024 and Jun 30, 2024 captures of Apollo.io's pricing page, Pulse recorded 4 changes: Track Website Visitors added across paid plans (Free: 10/day, Professional: 250/day, Organization: 500/day). Task Manager also added to Free plan. Both features were entirely absent before; Basic plan significantly upgraded: Plays limit raised from 20 to 500, sequences increased from 2 to Unlimited (previously Professional-only), and email integration expanded from Gmail & Microsoft to All Email Providers; A/B Testing removed from Basic plan and Manual Tasks removed from Professional plan. Cockpit Homepage also removed from the Settings section of the comparison table. All three were absent from the after version; Conversation Intelligence free trial offer removed from the comparison table. Previously the row was labeled 'Conversation Intelligence Free trial'; it now appears without the free trial designation. Pulse files it as a packaging change (feature added, limit increase, feature removed, trial change) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $49, Professional at $79, Organization at $119, Inbound at $119 and Advanced Dialer at $119.
This is the first pricing-page change Pulse has recorded for Apollo.io. Apollo.io has been tracked since 2026-04-22.
In the same window HubSpot, Outreach, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Organization · FeatureAddedNo Task ManagerTask Manager
- Basic, Professional · Limit+2400%20500
- Basic, Professional · FeatureRemovedA/B TestingNo A/B Testing
- — · TrialRemoved
BeforeConversation Intelligence free trial offer
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Organization | Feature | No Task Manager | Task Manager | Added |
| Basic, Professional | Limit | 20 | 500 | +2400% |
| Basic, Professional | Feature | A/B Testing | No A/B Testing | Removed |
| — | Trial | Conversation Intelligence free trial offer | Not listed | Removed |
Values as written on Apollo.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollo.io's pricing page (www.apollo.io) from Mar 31, 2024 and Jun 30, 2024; the change is marked on the page, where Task Manager now appears.
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The two full-page captures with this change marked up are free with an account.
Apollo.io, pricing history
Full history- Q1 2025improvedApollo.io unifies credits and boosts AI email limits 50x
- Q4 2024improvedApollo.io caps AI emails at 5K/mo free as word limits go public
- Q3 2024packagingApollo.io cuts free plan perks while unlocking unlimited email sending
- Q2 2024improvedApollo.io supercharges Basic plan with 25x more plays and unlimited sequences · this change
Across CRM in the same window
All CRM changes- HubSpotMay 13HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- OutreachApr 27Outreach Shifts to AI Credit-Based Pricing Across All Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Apollo.io raise prices in June 2024?
No list-price increase was recorded between Mar 31, 2024 and Jun 30, 2024. The change Pulse detected was a packaging change: feature added, limit increase, feature removed, trial change.
What changed on Apollo.io's pricing page between Mar 31, 2024 and Jun 30, 2024?
Professional, Organization feature: No Task Manager → Task Manager, added; Basic, Professional limit: 20 → 500 (+2400%); Basic, Professional feature: A/B Testing → No A/B Testing, removed; trial: Conversation Intelligence free trial offer → Not listed, removed. Pulse compared the captures it took on Mar 31, 2024 and Jun 30, 2024; the before/after table above lists each item as written on the page.
How often does Apollo.io change its pricing?
Pulse recorded 0 other pricing-page changes for Apollo.io in the 90 days before this one; Apollo.io has been tracked since 2026-04-22.
