Apollo.io caps AI emails at 5K/mo free as word limits go public
What happened
Between the Sep 30, 2024 and Dec 31, 2024 captures of Apollo.io's pricing page, Pulse recorded one change: AI Writer (Messaging Intelligence) renamed to AI Email Composer in comparison table. Monthly word limits now shown explicitly: Free 5,000/mo, Basic 5,000/mo, Professional 300,000/mo, Organization 1,000,000/mo. Customizable Advanced Reports & Dashboards renamed to Customizable Reports & Dashboards; Organization plan's unlimited designation removed. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $49, Professional at $79, Organization at $119, Inbound at $119 and Advanced Dialer at $119.
Apollo.io's previous recorded change was "Apollo.io cuts free plan perks while unlocking unlimited email sending" (Q3 2024). Apollo.io has been tracked since 2026-04-22.
In the same window HubSpot, Outreach, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Professional, Organization · FeatureRenamed
BeforeCustomizable Advanced Reports & Dashboards
AfterCustomizable Reports & Dashboards
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Professional, Organization | Feature | Customizable Advanced Reports & Dashboards | Customizable Reports & Dashboards | Renamed |
Values as written on Apollo.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollo.io's pricing page (www.apollo.io) from Sep 30, 2024 and Dec 31, 2024; the change is marked on the page, where "Customizable Advanced Reports & Dashboards" becomes "Customizable Reports & Dashboards".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Apollo.io, the last 90 days
Full history- Q1 2025improvedApollo.io unifies credits and boosts AI email limits 50x
- Q4 2024improvedApollo.io caps AI emails at 5K/mo free as word limits go public · this change
- Q3 2024packagingApollo.io cuts free plan perks while unlocking unlimited email sending
Across CRM in the same window
All CRM changes- HubSpotMay 13HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- OutreachApr 27Outreach Shifts to AI Credit-Based Pricing Across All Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Apollo.io raise prices in December 2024?
No list-price increase was recorded between Sep 30, 2024 and Dec 31, 2024. The change Pulse detected was a product change: feature change.
What changed on Apollo.io's pricing page between Sep 30, 2024 and Dec 31, 2024?
Basic, Professional, Organization feature: Customizable Advanced Reports & Dashboards → Customizable Reports & Dashboards, renamed. Pulse compared the captures it took on Sep 30, 2024 and Dec 31, 2024; the before/after table above lists each item as written on the page.
How often does Apollo.io change its pricing?
Pulse recorded 1 other pricing-page change for Apollo.io in the 90 days before this one; the previous change was "Apollo.io cuts free plan perks while unlocking unlimited email sending" in Q3 2024; Apollo.io has been tracked since 2026-04-22.