Packaging change·Jun 29 → Jul 6, 2026·Week 28, 2026·Data & Analytics

Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers

AmplitudePackagingLimit increasePackage changeFeature change

What changed

Limit increase

Plus plan's maximum event allowance increased from 25M events (or 300K MTUs) to 70M events as Amplitude shifted from MTU-based to event-based capacity limits.

Package change

Starter renamed to Free; Plus moved from a fixed $49/mo MTU-based tier to a $0-starting event-based model (2M included, scale to 70M). MTU slider calculator replaced by event-volume comparison chart.

Feature change

AI Agents and MCP added to every plan tier (Free, Plus, Growth, Enterprise); Free's 'Unlimited feature flags' and 'Web Experimentation' items replaced with 'Limited Experiments, Guides & Surveys'.

Before and after

Jun 29, 2026 vs Jul 6, 2026

Pulse.

100%

Change 1 of 3 · capacity increased

Plus plan's maximum event allowance increased from 25M events (or 300K MTUs) to 70M events as Amplitude shifted from MTU-based to event-based capacity limits.

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.

Q2 2026 · Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU) · Week 29, 2026

More from Amplitude

Full history →