Thinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
What happened
Between the Dec 29, 2025 and Mar 23, 2026 captures of Thinkific's pricing page, Pulse recorded one change: Current Students limit reduced from Unlimited to 10,000 for Basic, Start, and Grow plans. Only Plus retains unlimited current students. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement" (Q3 2025). Before that Pulse recorded "Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding" (Q2 2025), "Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure" (Q4 2024) and "Thinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers" (Q3 2024). Thinkific has been tracked since 2024-10-01.
In the same window Udemy and Kajabi also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Start, Grow, Plus · LimitChangedUnlimited10
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Start, Grow, Plus | Limit | Unlimited | 10 | Changed |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Dec 29, 2025 and Mar 23, 2026; the change is marked around the middle of the page, where "Unlimited" becomes "10".
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Thinkific, pricing history
Full history- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans · this change
- Q3 2025improvedThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement
- Q2 2025packagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
- Q4 2024packagingThinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure
- Q3 2024improvedThinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers
- Q2 2024improvedThinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans
- Q1 2024improvedThinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users
Across Workforce Management in the same window
All Workforce Management changesQuestions about this change
Did Thinkific raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 23, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on Thinkific's pricing page between Dec 29, 2025 and Mar 23, 2026?
Start, Grow, Plus limit: Unlimited → 10, changed. Pulse compared the captures it took on Dec 29, 2025 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 0 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement" in Q3 2025; Thinkific has been tracked since 2024-10-01.