Back/Kajabi

Kajabi

Newport Beach, CA-based knowledge commerce platform founded 2010. Private. Operates in creator economy and digital education. Serves entrepreneurs and creators with tools to build, market, and sell online courses, coaching, and memberships.

Entry price

$143

Basic · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 39 '26

Pricing model

Subscription

No free tier

Pricing Change History

8 changes

20268 changes

Sep 21, 2026

Packaging

Weekly

Kajabi kills $1,678 launch offer as Sept 15 countdown expires

The limited-time launch offer banner ($1,678 worth of launch support for $0 if you start today, with a live countdown) is gone after its stated Sept 15 expiration; the page now opens straight into the H1 headline with no promo banner.

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Sep 14, 2026

Packaging

Weekly

Kajabi dangles $1,678 in free launch support before Sept 15 deadline

New limited-time promotional banner added: $1,678 worth of free launch support ($0) for customers who sign up before September 15th, with a live countdown timer

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Jul 3, 2026

Improvement

Quarterly

Kajabi: New AI Tools section added (Backstage, Expert Agents, AI Credits)

New "AI Tools" section added: Backstage (5% fee, details TBD), Expert Agents (coming soon), and AI Credits allocation (0/500/1,000 across Basic/Growth/Pro) with a $15/mo top-up option for 500 extra credits

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Jun 9, 2026

Improvement

Weekly

Kajabi: Backstage Pass per-plan counts removed from plan cards and comparison table; now shows generic 'Backstage'…

Backstage Pass per-plan counts removed from plan cards and comparison table; now shows generic 'Backstage' with note that limits and pricing are to be determined.

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Jun 1, 2026

Packaging

Weekly

Kajabi expands Pro plan feature count from 5 to 17 in promo

Pro plan promo card updated from '+5 more features' to '+17 more features', expanding the feature count shown in the promotional pricing section.

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May 26, 2026

Packaging

Weekly

Kajabi updates annual billing to 20% savings, restructures payment fees

Annual billing toggle savings messaging changed from specific dollar amount 'save up to $1,200' to percentage-based 'save an additional 20%'. 3rd party payment provider fee rates restructured: Basic increased 1%→2%, Growth increased 0.5%→1%, Pro decreased 2%→0.5%. Starter unchanged at 5%.

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Mar 17, 2026

Improvement

Weekly

Kajabi Expands Admin User Limits Across All Plans

Admin Users limit increased across all plans: Basic 1->2, Growth 10->11, Pro 25->26 [Terminology simplified from 'Extra Admin User(s)' to 'Admin Users'; all plans receive +1 admin seat]

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Mar 4, 2026

Packaging

Weekly

Kajabi shifts Basic focus from marketing to digital product creation

Basic plan tagline changed from 'Your business is working — now it's time to get it in front of more people' to 'You have an audience — now create your first digital product'

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