Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Thinkific's pricing page, Pulse recorded one change: Expand plan ($374/mo annual pricing) discontinued from pricing page. Pulse files it as a packaging change (plan removed). Pulse's latest capture (Nov 9, 2026) lists Start at $82, Grow at $164, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers" (Q3 2024). Thinkific has been tracked since 2024-10-01.
In the same window Kajabi, LearnDash, Podia and Udemy also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedExpandPlan
BeforeExpand plan ($374/mo annual pricing)
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Expand | Plan | Expand plan ($374/mo annual pricing) | Not listed | Removed |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Expand plan ($374/mo annual pricing) no longer appears.
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The two full-page captures with this change marked up are free with an account.
Thinkific, the last 90 days
Full history- Apr 4, 2026PackagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
- Q3 2025ImprovementThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement
- Q2 2025PackagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
- Q4 2024PackagingThinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure This change
- Q3 2024ImprovementThinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers
Across Workforce Management in the same window
All Workforce Management changes- KajabiNov 9Kajabi adds 14-day free trial and 30-day guarantee to plan cards
- LearnDashOct 26LearnDash drops Pro and Elite tiers for $350-$999 multi-plugin bundles
- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
Questions about this change
Did Thinkific raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: plan removed.
What changed on Thinkific's pricing page between Oct 1, 2024 and Jan 1, 2025?
Expand plan removed: Expand plan ($374/mo annual pricing). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 1 other pricing-page change for Thinkific in the 90 days before this one; the previous change was "Thinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers" in Q3 2024; Thinkific has been tracked since 2024-10-01.