Thinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Thinkific's pricing page, Pulse recorded 6 changes: Grow plan: Randomized quiz question bank and Brillium exams integration added; Free plan removed from main pricing tiers; Start plan: Digital Downloads and Live Events increased to Unlimited; 14-day free trial introduced for all paid plans (Basic, Start, Grow); Digital Downloads and Live Events limits added to Basic plan (5 each); Grow plan: Digital Downloads and Live Events increased to Unlimited. Pulse files it as a packaging change (feature added, plan removed, limit raised, trial change, limit lowered). Pulse's latest capture (Nov 9, 2026) lists Start at $82, Grow at $164, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users" (Q1 2024). Thinkific has been tracked since 2024-10-01.
In the same window Kajabi, LearnDash, Podia and Udemy also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedGrowFeature
BeforeNot listed
AfterRandomized quiz question bank and Brillium exams integration
- Removed—PlanFree planNot listed
- Limit raisedStartLimit
Start plan: Digital Downloads and Live Events increased to Unlimited
- AddedStart, GrowTrialNot listed14-day free trial
- AddedBasicLimit
BeforeNot listed
AfterDigital Downloads and Live Events limits
- Limit raisedGrowLimit
Grow plan: Digital Downloads and Live Events increased to Unlimited
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow | Feature | Not listed | Randomized quiz question bank and Brillium exams integration | Added |
| — | Plan | Free plan | Not listed | Removed |
| Start | Limit | Start plan: Digital Downloads and Live Events increased to Unlimited | Limit raised | |
| Start, Grow | Trial | Not listed | 14-day free trial | Added |
| Basic | Limit | Not listed | Digital Downloads and Live Events limits | Added |
| Grow | Limit | Grow plan: Digital Downloads and Live Events increased to Unlimited | Limit raised | |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the Free plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Thinkific, the last 90 days
Full history- Q2 2025PackagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
- Q4 2024PackagingThinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure
- Q3 2024ImprovementThinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers
- Q2 2024PackagingThinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans This change
- Q1 2024PackagingThinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users
Across Workforce Management in the same window
All Workforce Management changes- KajabiNov 9Kajabi adds 14-day free trial and 30-day guarantee to plan cards
- LearnDashOct 26LearnDash drops Pro and Elite tiers for $350-$999 multi-plugin bundles
- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
Questions about this change
Did Thinkific raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, plan removed, limit raised, trial change, limit lowered.
What changed on Thinkific's pricing page between Apr 1, 2024 and Jul 1, 2024?
Grow feature added: Randomized quiz question bank and Brillium exams integration; plan removed: Free plan; Start plan: Digital Downloads and Live Events increased to Unlimited; Start, Grow trial added: 14-day free trial; Basic limit added: Digital Downloads and Live Events limits; Grow plan: Digital Downloads and Live Events increased to Unlimited. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 1 other pricing-page change for Thinkific in the 90 days before this one; the previous change was "Thinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users" in Q1 2024; Thinkific has been tracked since 2024-10-01.