Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Thinkific's pricing page, Pulse recorded 2 changes: Thinkific restructured its self-serve plan lineup: added a new entry-level Basic plan ($36/mo billed annually) below Start, and removed the top self-serve Expand plan ($374/mo billed annually). Start ($74) and Grow ($149) pricing unchanged; Plus (enterprise) plan bullet list reworded: removed 'Custom limits built for your business' and 'Priority support'; added 'Dedicated end-to-end support', 'Generous user capacity' (10,000+ user seats included), and 'Additional administrator accounts'. Pulse files it as a packaging change (package change, feature change) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
It lands 26 days after Thinkific's previous change, "Thinkific shifts Plus plan to custom limits for enterprise users" (Jun 10, 2026). Before that Pulse recorded "Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams" (May 5, 2026). Thinkific has been tracked since 2024-10-01.
In the same window Coursera, Podia, LearnDash, Kajabi and Udemy also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Start, Expand · PackagingRemoved
Beforetop self-serve Expand plan
AfterNo top self-serve Expand plan
- Plus · FeatureRemoved'Custom limits builtNo 'Custom limits built
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Start, Expand | Packaging | top self-serve Expand plan | No top self-serve Expand plan | Removed |
| Plus | Feature | 'Custom limits built | No 'Custom limits built | Removed |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where the top self-serve Expand plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Thinkific, the last 90 days
Full history- Jul 28, 2026improvedThinkific: Plus plan adds custom roles & admin permissions
- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup · this change
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
Across Workforce Management in the same window
All Workforce Management changes- CourseraJul 6Coursera drops invoice billing, adds admin/student online support centers
- PodiaJul 4Podia: Price increases + new Earthquaker tier at $150/mo
- LearnDashJul 3LearnDash: pricing overhauled to unified Essentials/Pro/Elite SaaS tiers
- KajabiJul 3Kajabi: New AI Tools section added (Backstage, Expert Agents, AI Credits)
- UdemyJun 22Udemy adds Google Certificates to Enterprise with Credly badges
Questions about this change
Did Thinkific raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: package change, feature change.
What changed on Thinkific's pricing page between Jun 29, 2026 and Jul 6, 2026?
Start, Expand packaging: top self-serve Expand plan → No top self-serve Expand plan, removed; Plus feature: 'Custom limits built → No 'Custom limits built, removed. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 2 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific shifts Plus plan to custom limits for enterprise users" on Jun 10, 2026; Thinkific has been tracked since 2024-10-01.