Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
What changed
Thinkific restructured its self-serve plan lineup: added a new entry-level Basic plan ($36/mo billed annually) below Start, and removed the top self-serve Expand plan ($374/mo billed annually). Start ($74) and Grow ($149) pricing unchanged.
Plus (enterprise) plan bullet list reworded: removed 'Custom limits built for your business' and 'Priority support'; added 'Dedicated end-to-end support', 'Generous user capacity' (10,000+ user seats included), and 'Additional administrator accounts'.
Before and after
Jun 29, 2026 vs Jul 6, 2026Thinkific restructured its self-serve plan lineup: added a new entry-level Basic plan ($36/mo billed annually) below Start, and removed the top self-serve Expand plan ($374/mo billed annually). Start ($74) and Grow ($149) pricing unchanged.
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More from Thinkific
Full history →- Week 31, 2026·improvedThinkific: Plus plan adds custom roles & admin permissions
- Week 30, 2026·increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Week 24, 2026·improvedThinkific shifts Plus plan to custom limits for enterprise users
- Week 19, 2026·packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Q1 2026·packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans