Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Thinkific's pricing page, Pulse recorded one change: Thinkific restructured pricing tiers: Basic plan ($36/mo annually) removed and new Expand plan added at $374/mo annually ($499/mo monthly), targeting established teams needing branded platform and admin control. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
It lands 32 days after Thinkific's previous change, "Thinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans" (Apr 4, 2026). Thinkific has been tracked since 2024-10-01.
In the same window Udemy and Kajabi also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Expand · PackagingPackage change
Thinkific restructured pricing tiers: Basic plan ($36/mo annually) removed and new Expand plan added at $374/mo annually ($499/mo monthly), targeting established teams needing branded platform and admin control.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Expand | Packaging | — | $374/mo | Package change |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page.
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Thinkific, the last 90 days
Full history- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams · this change
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
Across Workforce Management in the same window
All Workforce Management changesQuestions about this change
Did Thinkific raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a packaging change: package change.
What changed on Thinkific's pricing page between Apr 27, 2026 and May 4, 2026?
Thinkific restructured pricing tiers: Basic plan ($36/mo annually) removed and new Expand plan added at $374/mo annually ($499/mo monthly), targeting established teams needing branded platform and admin control. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 1 other pricing-page change for Thinkific in the 90 days before this one; the previous change was "Thinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans" on Apr 4, 2026; Thinkific has been tracked since 2024-10-01.