Thinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement
What happened
Between the Jul 4, 2025 and Oct 10, 2025 captures of Thinkific's pricing page, Pulse recorded 3 changes: Custom Reports feature added to Plus plan; Learning Badges and Gamification feature removed from Plus plan; Student Learning Paths renamed from 'Create Student Learning Paths' to 'Student Learning Paths' in Plus plan. Pulse files it as a product change (feature added, feature removed, feature change) with an upward direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding" (Q2 2025). Thinkific has been tracked since 2024-10-01.
In the same window LearnDash, Podia, Udemy and Mighty Networks also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureAdded
BeforeNo Custom Reports feature
AfterCustom Reports feature
- Plus · FeatureRemoved
BeforeLearning Badges and Gamification feature
AfterNot listed
- Plus · FeatureReworded
BeforeCreate Student Learning Paths
AfterStudent Learning Paths
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | No Custom Reports feature | Custom Reports feature | Added |
| Plus | Feature | Learning Badges and Gamification feature | Not listed | Removed |
| Plus | Feature | Create Student Learning Paths | Student Learning Paths | Reworded |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jul 4, 2025 and Oct 10, 2025; the change is marked near the top of the page, where Custom Reports feature now appears.
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Thinkific, the last 90 days
Full history- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
- Q3 2025improvedThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement · this change
- Q2 2025packagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
Across Workforce Management in the same window
All Workforce Management changes- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
- PodiaSep 28Podia shortens free trial from 30 to 14 days across pricing page copy
- Mighty NetworksSep 21Mighty Networks raises migration help to Growth, cuts Multi-Feature Spaces
Questions about this change
Did Thinkific raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 10, 2025. The change Pulse detected was a product change: feature added, feature removed, feature change.
What changed on Thinkific's pricing page between Jul 4, 2025 and Oct 10, 2025?
Plus feature: No Custom Reports feature → Custom Reports feature, added; Plus feature: Learning Badges and Gamification feature → Not listed, removed; Plus feature: Create Student Learning Paths → Student Learning Paths, reworded. Pulse compared the captures it took on Jul 4, 2025 and Oct 10, 2025; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 1 other pricing-page change for Thinkific in the 90 days before this one; the previous change was "Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding" in Q2 2025; Thinkific has been tracked since 2024-10-01.