Thinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement
What happened
Between the Jul 4, 2025 and Oct 10, 2025 captures of Thinkific's pricing page, Pulse recorded 3 changes: Custom Reports feature added to Plus plan; Learning Badges and Gamification feature removed from Plus plan; Student Learning Paths renamed from 'Create Student Learning Paths' to 'Student Learning Paths' in Plus plan. Pulse files it as a product change (feature added, feature removed, feature change). Pulse's latest capture (Nov 9, 2026) lists Start at $82, Grow at $164, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding" (Q2 2025). Thinkific has been tracked since 2024-10-01.
In the same window Kajabi, LearnDash, Podia and Udemy also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedPlusFeatureNot listedCustom Reports feature
- RemovedPlusFeature
BeforeLearning Badges and Gamification feature
AfterNot listed
- RewordedPlusFeature
BeforeCreate Student Learning Paths
AfterStudent Learning Paths
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | Not listed | Custom Reports feature | Added |
| Plus | Feature | Learning Badges and Gamification feature | Not listed | Removed |
| Plus | Feature | Create Student Learning Paths | Student Learning Paths | Reworded |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jul 4, 2025 and Oct 10, 2025; the change is marked near the top of the page, where Custom Reports feature now appears.
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Thinkific, the last 90 days
Full history- Jun 10, 2026ImprovementThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026PackagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026PackagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
- Q3 2025Feature removedThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement This change
- Q2 2025PackagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
Across Workforce Management in the same window
All Workforce Management changes- KajabiNov 9Kajabi adds 14-day free trial and 30-day guarantee to plan cards
- LearnDashOct 26LearnDash drops Pro and Elite tiers for $350-$999 multi-plugin bundles
- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
Questions about this change
Did Thinkific raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 10, 2025. The change Pulse detected was a product change: feature added, feature removed, feature change.
What changed on Thinkific's pricing page between Jul 4, 2025 and Oct 10, 2025?
Plus feature added: Custom Reports feature; Plus feature removed: Learning Badges and Gamification feature; Plus feature: Create Student Learning Paths → Student Learning Paths, reworded. Pulse compared the captures it took on Jul 4, 2025 and Oct 10, 2025; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 1 other pricing-page change for Thinkific in the 90 days before this one; the previous change was "Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding" in Q2 2025; Thinkific has been tracked since 2024-10-01.