Thinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding
What happened
Between the Apr 12, 2025 and Jul 4, 2025 captures of Thinkific's pricing page, Pulse recorded one change: Enterprise plan renamed from 'Thinkific+' to 'THINKIFIC PLUS' (or 'Plus' for short). Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
Thinkific's previous recorded change was "Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure" (Q4 2024). Before that Pulse recorded "Thinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers" (Q3 2024), "Thinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans" (Q2 2024) and "Thinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users" (Q1 2024). Thinkific has been tracked since 2024-10-01.
In the same window LearnDash, Podia, Udemy and Mighty Networks also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · PlanRewordedThinkific+THINKIFIC PLUS
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Plan | Thinkific+ | THINKIFIC PLUS | Reworded |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Apr 12, 2025 and Jul 4, 2025; the change is marked near the top of the page, where "Thinkific+" becomes "THINKIFIC PLUS".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Thinkific, pricing history
Full history- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
- Q3 2025improvedThinkific Removes Learning Badges and Gamification from Plus Plan, Impacting User Engagement
- Q2 2025packagingThinkific Renames Enterprise Plan to THINKIFIC PLUS for Enhanced Clarity and Branding · this change
- Q4 2024packagingThinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure
- Q3 2024improvedThinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers
- Q2 2024improvedThinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans
- Q1 2024improvedThinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users
Across Workforce Management in the same window
All Workforce Management changes- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
- PodiaSep 28Podia shortens free trial from 30 to 14 days across pricing page copy
- Mighty NetworksSep 21Mighty Networks raises migration help to Growth, cuts Multi-Feature Spaces
Questions about this change
Did Thinkific raise prices in July 2025?
No list-price increase was recorded between Apr 12, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Thinkific's pricing page between Apr 12, 2025 and Jul 4, 2025?
Plus plan: Thinkific+ → THINKIFIC PLUS, reworded. Pulse compared the captures it took on Apr 12, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 0 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure" in Q4 2024; Thinkific has been tracked since 2024-10-01.