Kajabi shifts Basic focus from marketing to digital product creation
What happened
Between the Mar 1, 2026 and Mar 2, 2026 captures of Kajabi's pricing page, Pulse recorded one change: Basic plan tagline changed from 'Your business is working — now it's time to get it in front of more people' to 'You have an audience — now create your first digital product'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Basic at $143, Growth at $199 and Pro at $399.
This is the first pricing-page change Pulse has recorded for Kajabi. Kajabi has been tracked since 2026-02-28.
In the same window Getresponse, Thinkific and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · PositioningReworded
Befores time to get it in front of more people
AfterYou have an audience — now create your first digital product
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Positioning | s time to get it in front of more people | You have an audience — now create your first digital product | Reworded |
Values as written on Kajabi's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Kajabi's pricing page (kajabi.com) from Mar 1, 2026 and Mar 2, 2026; the change is marked near the top of the page, where "s time to get it in front of more people" becomes "You have an audience — now create your first digital product".
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The two full-page captures with this change marked up are free with an account.
Kajabi, pricing history
Full history- Jun 1, 2026packagingKajabi expands Pro plan feature count from 5 to 17 in promo
- May 26, 2026packagingKajabi updates annual billing to 20% savings, restructures payment fees
- Mar 17, 2026improvedKajabi Expands Admin User Limits Across All Plans
- Mar 4, 2026packagingKajabi shifts Basic focus from marketing to digital product creation · this change
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Kajabi raise prices in March 2026?
No list-price increase was recorded between Mar 1, 2026 and Mar 2, 2026. The change Pulse detected was a product change: positioning.
What changed on Kajabi's pricing page between Mar 1, 2026 and Mar 2, 2026?
Basic positioning: s time to get it in front of more people → You have an audience — now create your first digital product, reworded. Pulse compared the captures it took on Mar 1, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Kajabi change its pricing?
Pulse recorded 0 other pricing-page changes for Kajabi in the 90 days before this one; Kajabi has been tracked since 2026-02-28.