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ThinkificPackaging change · Add-on change · Feature added · New plan · Jan 5 → Apr 1, 2024

Thinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users

Verified Jan 22, 2026Workforce ManagementDirection: up
The changeThinkific Analytics feature — added.
Before · Jan 5No Thinkific Analytics feature
After · Apr 1Thinkific Analytics feature
added
3 changes2 capturesJan 5, 2024 → Apr 1, 2024

What happened

Between the Jan 5, 2024 and Apr 1, 2024 captures of Thinkific's pricing page, Pulse recorded 3 changes: Branded Mobile add-on ($199 USD/month) now included in Plus plan at no additional cost, while remaining an add-on for Basic, Start, Grow, and Expand plans; Thinkific Analytics feature added to Grow plan, providing insights into student engagement and business metrics; Expand plan introduced at $374/month (annual pricing), positioned between Grow and Plus tiers with 10 communities, unlimited spaces, and 5 site administrators. Pulse files it as a packaging change (add-on change, feature added, new plan) with an upward direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.

This is the first pricing-page change Pulse has recorded for Thinkific. Thinkific has been tracked since 2024-10-01.

In the same window LearnDash, Podia, Udemy and Mighty Networks also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Plus, Start, Grow · Add-onAdd-on change

    Branded Mobile add-on ($199 USD/month) now included in Plus plan at no additional cost, while remaining an add-on for Basic, Start, Grow, and Expand plans

  • Grow · FeatureAdded

    BeforeNo Thinkific Analytics feature

    AfterThinkific Analytics feature

  • Expand, Grow, Plus · PlanAdded
    No Expand planExpand plan

Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Thinkific's pricing page (thinkific.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where Thinkific Analytics feature now appears.

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The two full-page captures with this change marked up are free with an account.

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Thinkific, pricing history

Full history
  1. Q4 2024packagingThinkific Discontinues Expand Plan at $374/mo, Reshaping Pricing Structure
  2. Q3 2024improvedThinkific Renames Live Events to Coaching & Webinars Across All Pricing Tiers
  3. Q2 2024improvedThinkific Removes Free Plan and Introduces 14-Day Trial for All Paid Plans
  4. Q1 2024improvedThinkific Includes Branded Mobile Add-on in Plus Plan, Expanding Value for Higher-Tier Users · this change

Across Workforce Management in the same window

All Workforce Management changes
  1. LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
  2. PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
  3. UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
  4. PodiaSep 28Podia shortens free trial from 30 to 14 days across pricing page copy
  5. Mighty NetworksSep 21Mighty Networks raises migration help to Growth, cuts Multi-Feature Spaces

Questions about this change

Did Thinkific raise prices in April 2024?

No list-price increase was recorded between Jan 5, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: add-on change, feature added, new plan.

What changed on Thinkific's pricing page between Jan 5, 2024 and Apr 1, 2024?

Branded Mobile add-on ($199 USD/month) now included in Plus plan at no additional cost, while remaining an add-on for Basic, Start, Grow, and Expand plans; Grow feature: No Thinkific Analytics feature → Thinkific Analytics feature, added; Expand, Grow, Plus plan: No Expand plan → Expand plan, added. Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.

How often does Thinkific change its pricing?

Pulse recorded 0 other pricing-page changes for Thinkific in the 90 days before this one; Thinkific has been tracked since 2024-10-01.