Thinkific shifts Plus plan to custom limits for enterprise users
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Thinkific's pricing page, Pulse recorded one change: Plus plan top highlight changed from 'Unlimited users and products' to 'Custom limits built for your business', reflecting shift to custom/negotiated limits. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
It lands 35 days after Thinkific's previous change, "Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams" (May 5, 2026). Before that Pulse recorded "Thinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans" (Apr 4, 2026). Thinkific has been tracked since 2024-10-01.
In the same window Podia, Kajabi and Udemy also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureReworded
BeforeUnlimited users and products
AfterCustom limits built for your business
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | Unlimited users and products | Custom limits built for your business | Reworded |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page, where "Unlimited users and products" becomes "Custom limits built for your business".
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The two full-page captures with this change marked up are free with an account.
Thinkific, the last 90 days
Full history- Jul 28, 2026improvedThinkific: Plus plan adds custom roles & admin permissions
- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users · this change
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
Across Workforce Management in the same window
All Workforce Management changesQuestions about this change
Did Thinkific raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a product change: feature change.
What changed on Thinkific's pricing page between Jun 1, 2026 and Jun 8, 2026?
Plus feature: Unlimited users and products → Custom limits built for your business, reworded. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 2 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams" on May 5, 2026; Thinkific has been tracked since 2024-10-01.