Sendbird Unveils Major 10x Increase in Developer Plan MAU Limit, Enhancing Accessibility for Users
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Sendbird's pricing page, Pulse recorded 5 changes: Image moderation feature added to Pro plan; Special offer promotional bundle added to Starter, Pro, and Enterprise plans: 30K Business messaging in-app messages + 1K AI chatbot message credits; Developer (Free trial) plan MAU limit increased from 100 to 1,000 (10x increase); Supergroup channel feature added to Pro plan; Developer (Free trial) plan peak concurrent connections increased from 10 to 20 (2x increase). Pulse files it as a pricing change (feature added, discount added, limit increase) with an upward direction. Pulse's latest capture (Jun 20, 2026) lists Voice Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed) and Video Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed).
Sendbird's previous recorded change was "Sendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users" (Q2 2024). Sendbird has been tracked since 2025-10-04.
In the same window Drift also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureAdded
BeforeNo Image moderation feature
AfterImage moderation feature
- Enterprise · DiscountAdded
BeforeNot listed
AfterSpecial offer promotional bundle
- — · Limit+900%1001,000
- Pro · FeatureAdded
BeforeNo Supergroup channel feature
AfterSupergroup channel feature
- — · Limit+100%1020
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | No Image moderation feature | Image moderation feature | Added |
| Enterprise | Discount | Not listed | Special offer promotional bundle | Added |
| — | Limit | 100 | 1,000 | +900% |
| Pro | Feature | No Supergroup channel feature | Supergroup channel feature | Added |
| — | Limit | 10 | 20 | +100% |
Values as written on Sendbird's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sendbird's pricing page (sendbird.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where Image moderation feature now appears.
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The two full-page captures with this change marked up are free with an account.
Sendbird, the last 90 days
Full history- Q3 2025improvedSendbird Chat Transitions Enterprise Plan to Flexible Feature Selection with Optional Add-Ons
- Q2 2025packagingSendbird Shifts Focus to AI Agent as Flagship Offering with Major Pricing Restructure
- Q4 2024improvedSendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control
- Q3 2024packagingSendbird Unveils Major 10x Increase in Developer Plan MAU Limit, Enhancing Accessibility for Users · this change
- Q2 2024packagingSendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- DriftJan 11Drift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
- DriftJan 11Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
Questions about this change
Did Sendbird raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: feature added, discount added, limit increase.
What changed on Sendbird's pricing page between Jul 1, 2024 and Oct 1, 2024?
Pro feature: No Image moderation feature → Image moderation feature, added; Enterprise discount: Not listed → Special offer promotional bundle, added; limit: 100 → 1,000 (+900%); Pro feature: No Supergroup channel feature → Supergroup channel feature, added; limit: 10 → 20 (+100%). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Sendbird change its pricing?
Pulse recorded 1 other pricing-page change for Sendbird in the 90 days before this one; the previous change was "Sendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users" in Q2 2024; Sendbird has been tracked since 2025-10-04.