Sendbird Shifts Focus to AI Agent as Flagship Offering with Major Pricing Restructure
What happened
Between the Jan 1, 2025 and Jul 21, 2025 captures of Sendbird's pricing page, Pulse recorded one change: Main pricing page URL (sendbird.com/pricing) changed from Chat API to AI Agent product, representing strategic product repositioning with AI Agent now being the flagship offering. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jun 20, 2026) lists Voice Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed) and Video Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed).
Sendbird's previous recorded change was "Sendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control" (Q4 2024). Sendbird has been tracked since 2025-10-04.
In the same window Drift also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Main · PackagingChangedChat APIAI Agent product
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Main | Packaging | Chat API | AI Agent product | Changed |
Values as written on Sendbird's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sendbird's pricing page (sendbird.com) from Jan 1, 2025 and Jul 21, 2025; the change is marked near the top of the page, where "Chat API" becomes "AI Agent product".
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The two full-page captures with this change marked up are free with an account.
Sendbird, the last 90 days
Full history- Q3 2025improvedSendbird Chat Transitions Enterprise Plan to Flexible Feature Selection with Optional Add-Ons
- Q2 2025packagingSendbird Shifts Focus to AI Agent as Flagship Offering with Major Pricing Restructure · this change
- Q4 2024improvedSendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- DriftJan 11Drift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
- DriftJan 11Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
Questions about this change
Did Sendbird raise prices in July 2025?
No list-price increase was recorded between Jan 1, 2025 and Jul 21, 2025. The change Pulse detected was a packaging change: package change.
What changed on Sendbird's pricing page between Jan 1, 2025 and Jul 21, 2025?
Main packaging: Chat API → AI Agent product, changed. Pulse compared the captures it took on Jan 1, 2025 and Jul 21, 2025; the before/after table above lists each item as written on the page.
How often does Sendbird change its pricing?
Pulse recorded 1 other pricing-page change for Sendbird in the 90 days before this one; the previous change was "Sendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control" in Q4 2024; Sendbird has been tracked since 2025-10-04.