Drift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
What happened
Between the Jul 6, 2025 and Dec 28, 2025 captures of Drift's pricing page, Pulse recorded 6 changes: Rep Coaching renamed to Seller Coaching with enhanced positioning language; Forecast add-on introduced - generate predictable revenue, quarter after quarter; No-code Custom Object Signals feature added - triggered plays and actions from Salesforce CRM custom objects; Premier plan renamed to Elite; Sandbox feature added - controllable testing environments; Multi-team feature added - multi-org management with single admin user experience. Pulse files it as a packaging change (feature change, new add-on, feature added, plan renamed) with an upward direction.
Drift's previous recorded change was "Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation" (Q2 2025). Before that Pulse recorded "Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model" (Q3 2024). Drift has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and Freshworks also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamedRep CoachingSeller Coaching
- — · Add-onAdded
BeforeNo - generate predictable revenue
After- generate predictable revenue
- — · FeatureAdded
BeforeNot listed
After- triggered plays and actions
- Elite · PlanRenamedPremier planElite
- — · FeatureAdded
BeforeNot listed
After- controllable testing environments
- — · FeatureAdded
BeforeNo - multi-org management
After- multi-org management
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Rep Coaching | Seller Coaching | Renamed |
| — | Add-on | No - generate predictable revenue | - generate predictable revenue | Added |
| — | Feature | Not listed | - triggered plays and actions | Added |
| Elite | Plan | Premier plan | Elite | Renamed |
| — | Feature | Not listed | - controllable testing environments | Added |
| — | Feature | No - multi-org management | - multi-org management | Added |
Values as written on Drift's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Drift's pricing page (drift.com) from Jul 6, 2025 and Dec 28, 2025; the change is marked near the top of the page, where "Rep Coaching" becomes "Seller Coaching".
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The two full-page captures with this change marked up are free with an account.
Drift, pricing history
Full history- Jul 2, 2026packagingSalesloft (drift): Account agents + Forecast add-ons section removed
- Jan 11, 2026improvedDrift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance · this change
- Q2 2025packagingDrift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
- Q3 2024packagingDrift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did Drift raise prices in December 2025?
No list-price increase was recorded between Jul 6, 2025 and Dec 28, 2025. The change Pulse detected was a packaging change: feature change, new add-on, feature added, plan renamed.
What changed on Drift's pricing page between Jul 6, 2025 and Dec 28, 2025?
Feature: Rep Coaching → Seller Coaching, renamed; add-on: No - generate predictable revenue → - generate predictable revenue, added; feature: Not listed → - triggered plays and actions, added; Elite plan: Premier plan → Elite, renamed; feature: Not listed → - controllable testing environments, added; feature: No - multi-org management → - multi-org management, added. Pulse compared the captures it took on Jul 6, 2025 and Dec 28, 2025; the before/after table above lists each item as written on the page.
How often does Drift change its pricing?
Pulse recorded 0 other pricing-page changes for Drift in the 90 days before this one; the previous change was "Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation" in Q2 2025; Drift has been tracked since 2023-11-14.