Sendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Sendbird's pricing page, Pulse recorded one change: Primary pricing page switched from AI Chatbot product (message credit-based) to Chat product (MAU-based). Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jun 20, 2026) lists Voice Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed) and Video Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed).
Sendbird's previous recorded change was "Sendbird Transitions to Consumption-Based Pricing with New AI Chatbot Plans, Removing MAU Metrics and Introducing Variable Message Credit Rates" (Q1 2024). Sendbird has been tracked since 2025-10-04.
In the same window Drift also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Primary · PackagingPackage change
Primary pricing page switched from AI Chatbot product (message credit-based) to Chat product (MAU-based)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Primary | Packaging | Primary pricing page switched from AI Chatbot product (message credit-based) to Chat product (MAU-based) | Package change | |
Values as written on Sendbird's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sendbird's pricing page (sendbird.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page.
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Sendbird, the last 90 days
Full history- Q2 2025packagingSendbird Shifts Focus to AI Agent as Flagship Offering with Major Pricing Restructure
- Q4 2024improvedSendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control
- Q3 2024packagingSendbird Unveils Major 10x Increase in Developer Plan MAU Limit, Enhancing Accessibility for Users
- Q2 2024packagingSendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users · this change
- Q1 2024packagingSendbird Transitions to Consumption-Based Pricing with New AI Chatbot Plans, Removing MAU Metrics and Introducing Variable Message Credit Rates
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- DriftJan 11Drift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
- DriftJan 11Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
Questions about this change
Did Sendbird raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: package change.
What changed on Sendbird's pricing page between Apr 1, 2024 and Jul 1, 2024?
Primary pricing page switched from AI Chatbot product (message credit-based) to Chat product (MAU-based). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Sendbird change its pricing?
Pulse recorded 1 other pricing-page change for Sendbird in the 90 days before this one; the previous change was "Sendbird Transitions to Consumption-Based Pricing with New AI Chatbot Plans, Removing MAU Metrics and Introducing Variable Message Credit Rates" in Q1 2024; Sendbird has been tracked since 2025-10-04.