Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Drift's pricing page, Pulse recorded one change: Account agents add-on introduced to automate account research and lead generation. Pulse files it as a packaging change (new add-on) with an upward direction.
Drift's previous recorded change was "Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model" (Q3 2024). Drift has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and Freshworks also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAddedNo Account agents add-onAccount agents add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | No Account agents add-on | Account agents add-on | Added |
Values as written on Drift's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Drift's pricing page (drift.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Account agents add-on now appears.
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Drift, pricing history
Full history- Jul 2, 2026packagingSalesloft (drift): Account agents + Forecast add-ons section removed
- Q3 2025improvedDrift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
- Q2 2025packagingDrift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation · this change
- Q3 2024packagingDrift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did Drift raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: new add-on.
What changed on Drift's pricing page between Apr 1, 2025 and Jul 6, 2025?
Add-on: No Account agents add-on → Account agents add-on, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Drift change its pricing?
Pulse recorded 0 other pricing-page changes for Drift in the 90 days before this one; the previous change was "Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model" in Q3 2024; Drift has been tracked since 2023-11-14.