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HomeSendbirdAll changesRemoved as Sendbird changed
SendbirdPackaging change · Plan removed · New plan · Package change · Jan 1 → Apr 1, 2024

Sendbird Transitions to Consumption-Based Pricing with New AI Chatbot Plans, Removing MAU Metrics and Introducing Variable Message Credit Rates

Verified Jan 12, 2026Collaboration & ProductivityDirection: down
The changeremoved as Sendbird — changed.
Before · Jan 1Chat
After · Apr 1AI Chatbot pricing
changed
8 changes2 capturesJan 1, 2024 → Apr 1, 2024

What happened

Between the Jan 1, 2024 and Apr 1, 2024 captures of Sendbird's pricing page, Pulse recorded 8 changes: Developer plan (Free, 100 MAU) removed as Sendbird shifted from Chat to AI Chatbot pricing; AI chatbot Starter plan added at $99/month with 10,000 message credits per month; Sendbird completely restructured pricing from Chat-based plans (MAU-based) to AI Chatbot plans (message credit-based), introducing consumption-based pricing with variable LLM model rates; Starter 5K plan ($399/month, 5K MAU) removed as Sendbird shifted from Chat to AI Chatbot pricing; Pro 5K plan ($599/month, 5K MAU) removed as Sendbird shifted from Chat to AI Chatbot pricing; AI chatbot Pro plan added at $499/month with 50,000 message credits per month; AI chatbot Free trial plan added with 1,000 message credits for 30-day trial period; Primary pricing unit changed from MAU (Monthly Active Users) to message credits, with different credit consumption rates per LLM model (GPT-3.5: 1 credit, GPT-4: 10 credits per message). Pulse files it as a packaging change (plan removed, new plan, package change, metric change) with a downward direction. Pulse's latest capture (Jun 20, 2026) lists Voice Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed) and Video Calls at $0 per minute per user (peer-to-peer) + $0 per minute per user (server-relayed).

This is the first pricing-page change Pulse has recorded for Sendbird. Sendbird has been tracked since 2025-10-04.

In the same window Drift also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Developer · PlanChanged
    ChatAI Chatbot pricing
  • Starter · PlanAdded

    BeforeNo AI chatbot Starter plan

    AfterAI chatbot Starter plan

  • Chat-based · PackagingPackage change

    Sendbird completely restructured pricing from Chat-based plans (MAU-based) to AI Chatbot plans (message credit-based), introducing consumption-based pricing with variable LLM model rates

  • AI Chatbot · PlanChanged
    ChatAI Chatbot pricing
  • AI Chatbot · PlanChanged
    ChatAI Chatbot pricing
  • Pro · PlanAdded
    No AI chatbot Pro planAI chatbot Pro plan
  • — · PlanAdded

    BeforeNo AI chatbot Free trial plan

    AfterAI chatbot Free trial plan

  • Primary · Pricing modelMetric change

    Primary pricing unit changed from MAU (Monthly Active Users) to message credits, with different credit consumption rates per LLM model (GPT-3.5: 1 credit, GPT-4: 10 credits per message)

Values as written on Sendbird's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Sendbird's pricing page (sendbird.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where "Chat" becomes "AI Chatbot pricing".

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The two full-page captures with this change marked up are free with an account.

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Sendbird, pricing history

Full history
  1. Q4 2024improvedSendbird Introduces Advanced Moderation Features and Analytics for Enhanced Content Control
  2. Q3 2024packagingSendbird Unveils Major 10x Increase in Developer Plan MAU Limit, Enhancing Accessibility for Users
  3. Q2 2024packagingSendbird Transitions Pricing Model from AI Chatbot Message Credits to Chat Product's Monthly Active Users
  4. Q1 2024packagingSendbird Transitions to Consumption-Based Pricing with New AI Chatbot Plans, Removing MAU Metrics and Introducing Variable Message Credit Rates · this change

Across Collaboration & Productivity in the same window

All Collaboration & Productivity changes
  1. DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
  2. DriftJan 11Drift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
  3. DriftJan 11Drift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation

Questions about this change

Did Sendbird raise prices in April 2024?

No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: plan removed, new plan, package change, metric change.

What changed on Sendbird's pricing page between Jan 1, 2024 and Apr 1, 2024?

Developer plan: Chat → AI Chatbot pricing, changed; Starter plan: No AI chatbot Starter plan → AI chatbot Starter plan, added; Sendbird completely restructured pricing from Chat-based plans (MAU-based) to AI Chatbot plans (message credit-based), introducing consumption-based pricing with variable LLM model rates; AI Chatbot plan: Chat → AI Chatbot pricing, changed; AI Chatbot plan: Chat → AI Chatbot pricing, changed; Pro plan: No AI chatbot Pro plan → AI chatbot Pro plan, added; plan: No AI chatbot Free trial plan → AI chatbot Free trial plan, added; Primary pricing unit changed from MAU (Monthly Active Users) to message credits, with different credit consumption rates per LLM model (GPT-3.5: 1 credit, GPT-4: 10 credits per message). Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.

How often does Sendbird change its pricing?

Pulse recorded 0 other pricing-page changes for Sendbird in the 90 days before this one; Sendbird has been tracked since 2025-10-04.