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Packaging change·Apr 6 → Apr 13, 2026·Week 16, 2026·Data & Analytics

Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage

SegmentPackagingPlan renamed

What changed

Plan renamed

Both plan cards on the pricing page were renamed: 'Customer Data Pipeline' heading is now 'Connections'; 'Customer Data Platform' heading is now 'Engage'. Labels and headings swapped positions.

Before and after

Apr 6, 2026 vs Apr 13, 2026
Pulse.
100%
What changed

Both plan cards on the pricing page were renamed: 'Customer Data Pipeline' heading is now 'Connections'; 'Customer Data Platform' heading is now 'Engage'. Labels and headings swapped positions.

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Q1 2026 · Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-onsSegment renames plans: Connections replaces Customer Data Pipeline card · Week 17, 2026

More from Segment

Full history →
  1. Week 23, 2026·packaging
    Segment renames plans to Customer Data Pipeline and Platform
  2. Week 22, 2026·packaging
    Segment rebrands CDP plan section to Engage
  3. Week 17, 2026·packaging
    Segment renames plans: Connections replaces Customer Data Pipeline card
  4. Q1 2026·packaging
    Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
  5. Week 10, 2026·improved
    No pricing changes detected