Segment renames plans: Connections replaces Customer Data Pipeline card
What happened
Between the Apr 13, 2026 and Apr 21, 2026 captures of Segment's pricing page, Pulse recorded one change: Plan display names reorganized: 'Customer Data Pipeline' card now labeled 'Connections'; second plan changed from 'Customer Data Platform / Engage' to 'Connections + Unify + Engage / Customer Data Platform'. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 10, 2026) lists Team at $120.
It lands 8 days after Segment's previous change, "Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage" (Apr 13, 2026). Before that Pulse recorded "Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons" (Apr 3, 2026) and "No pricing changes detected" (Week 10, 2026). Segment has been tracked since 2024-10-01.
In the same window Salesforce, Amplitude and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanReworded
BeforeCustomer Data Platform / Engage
AfterConnections + Unify + Engage / Customer Data Platform
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Customer Data Platform / Engage | Connections + Unify + Engage / Customer Data Platform | Reworded |
Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Segment's pricing page (segment.com) from Apr 13, 2026 and Apr 21, 2026; the change is marked near the top of the page, where "Customer Data Platform / Engage" becomes "Connections + Unify + Engage / Customer Data Platform".
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The two full-page captures with this change marked up are free with an account.
Segment, the last 90 days
Full history- Jun 2, 2026packagingSegment renames plans to Customer Data Pipeline and Platform
- May 26, 2026packagingSegment rebrands CDP plan section to Engage
- Apr 21, 2026packagingSegment renames plans: Connections replaces Customer Data Pipeline card · this change
- Apr 13, 2026packagingSegment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
- Apr 3, 2026packagingSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
- Week 10, 2026improvedNo pricing changes detected
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Segment raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 21, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Segment's pricing page between Apr 13, 2026 and Apr 21, 2026?
Plan: Customer Data Platform / Engage → Connections + Unify + Engage / Customer Data Platform, reworded. Pulse compared the captures it took on Apr 13, 2026 and Apr 21, 2026; the before/after table above lists each item as written on the page.
How often does Segment change its pricing?
Pulse recorded 3 other pricing-page changes for Segment in the 90 days before this one; the previous change was "Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage" on Apr 13, 2026; Segment has been tracked since 2024-10-01.