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HomeSegmentAll changesCustomer Data Platform → Engage
SegmentPackaging change · Plan renamed · May 18 → May 25, 2026

Segment rebrands CDP plan section to Engage

Verified May 26, 2026Data & AnalyticsDirection: neutral
The changeCustomer Data Platform — reworded.
Before · May 18Customer Data Platform
After · May 25Engage
reworded
1 change2 capturesMay 18, 2026 → May 25, 2026

What happened

Between the May 18, 2026 and May 25, 2026 captures of Segment's pricing page, Pulse recorded one change: The CDP plan section header was renamed from 'Customer Data Platform' to 'Engage'; the tab label 'Customer Data Platform' is retained. Core plan structure, pricing, and features unchanged. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 10, 2026) lists Team at $120.

It lands 34 days after Segment's previous change, "Segment renames plans: Connections replaces Customer Data Pipeline card" (Apr 21, 2026). Before that Pulse recorded "Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage" (Apr 13, 2026), "Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons" (Apr 3, 2026) and "No pricing changes detected" (Week 10, 2026). Segment has been tracked since 2024-10-01.

In the same window Amplitude, Salesforce and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • The CDP · PlanReworded
    Customer Data PlatformEngage

Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Segment's pricing page (segment.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "Customer Data Platform" becomes "Engage".

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The two full-page captures with this change marked up are free with an account.

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Segment, the last 90 days

Full history
  1. Jun 2, 2026packagingSegment renames plans to Customer Data Pipeline and Platform
  2. May 26, 2026packagingSegment rebrands CDP plan section to Engage · this change
  3. Apr 21, 2026packagingSegment renames plans: Connections replaces Customer Data Pipeline card
  4. Apr 13, 2026packagingSegment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
  5. Apr 3, 2026packagingSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
  6. Week 10, 2026improvedNo pricing changes detected

Across Data & Analytics in the same window

All Data & Analytics changes
  1. AmplitudeMay 4Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
  2. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
  3. MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics

Questions about this change

Did Segment raise prices in May 2026?

No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: plan renamed.

What changed on Segment's pricing page between May 18, 2026 and May 25, 2026?

The CDP plan: Customer Data Platform → Engage, reworded. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.

How often does Segment change its pricing?

Pulse recorded 4 other pricing-page changes for Segment in the 90 days before this one; the previous change was "Segment renames plans: Connections replaces Customer Data Pipeline card" on Apr 21, 2026; Segment has been tracked since 2024-10-01.

Segment rebrands CDP plan section to Engage — May 25, 2026 · PricingSaaS Pulse