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HomeSegmentAll changesCustomer Data Platform → Engage
Segment
Packaging changePlan renamedMay 18 → May 25, 2026

Segment rebrands CDP plan section to Engage

Detected May 25, 2026Data & Analytics
The changeCustomer Data Platform reworded
BeforeMay 18Customer Data Platform
AfterMay 25Engage
reworded
1 change2 capturesMay 18, 2026 → May 25, 2026

What happened

Between the May 18, 2026 and May 25, 2026 captures of Segment's pricing page, Pulse recorded one change: The CDP plan section header was renamed from 'Customer Data Platform' to 'Engage'; the tab label 'Customer Data Platform' is retained. Core plan structure, pricing, and features unchanged. Pulse files it as a packaging change (plan renamed). Pulse's latest capture (Nov 9, 2026) lists Team at $120.

It lands 34 days after Segment's previous change, "Segment renames plans: Connections replaces Customer Data Pipeline card" (Apr 21, 2026). Before that Pulse recorded "Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage" (Apr 13, 2026) and "No pricing changes detected" (week of Feb 23, 2026). Segment has been tracked since 2024-10-01.

In the same window Amplitude, Salesforce and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • The CDPPlan
    Reworded
    Customer Data PlatformEngage

Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Segment's pricing page (segment.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "Customer Data Platform" becomes "Engage".

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The two full-page captures with this change marked up are free with an account.

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Segment, the last 90 days

Full history
  1. Jun 2, 2026PackagingSegment renames plans to Customer Data Pipeline and Platform
  2. May 25, 2026PackagingSegment rebrands CDP plan section to Engage This change
  3. Apr 21, 2026PackagingSegment renames plans: Connections replaces Customer Data Pipeline card
  4. Apr 13, 2026PackagingSegment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
  5. Apr 3, 2026PackagingSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
  6. Week of Feb 23, 2026PackagingNo pricing changes detected

Across Data & Analytics in the same window

All Data & Analytics changes
  1. AmplitudeMay 4Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
  2. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
  3. MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics

Questions about this change

Did Segment raise prices in May 2026?

No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: plan renamed.

What changed on Segment's pricing page between May 18, 2026 and May 25, 2026?

The CDP plan: Customer Data Platform → Engage, reworded. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.

How often does Segment change its pricing?

Pulse recorded 3 other pricing-page changes for Segment in the 90 days before this one; the previous change was "Segment renames plans: Connections replaces Customer Data Pipeline card" on Apr 21, 2026; Segment has been tracked since 2024-10-01.