Lytics Expands Developer Plan with Unlimited Domains and 6-Month Data Retention, Despite Growth Plan Credit Reduction
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Lytics's pricing page, Pulse recorded 6 changes: Developer plan data retention increased from 30 days to 6 months; Developer plan domains increased from 10 websites to unlimited; Growth plan monthly credits decreased from 10M to 5M (50% reduction); Developer plan monthly credits decreased from 5M to 2M (60% reduction); Growth plan data retention increased from 3 months to 12 months; Free credit promotion for upgrading from Developer tier reduced from 20 million to 10 million credits. Pulse files it as a pricing change (limit increase, limit decrease, discount change) with an upward direction. Pulse's latest capture (Jun 19, 2026) lists Growth at $500.
This is the first pricing-page change Pulse has recorded for Lytics. Lytics has been tracked since 2024-10-01.
In the same window Segment, Salesforce, Mixpanel and Adobe also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Developer · Limit—30 days6 months
- Developer · LimitChanged10 websitesunlimited
- Growth · Limit−50%10M5M
- Developer · Limit−60%5M2M
- Growth · Limit+300%3 months12 months
- Developer · DiscountChanged
BeforeDeveloper tier reduced from 20 million
After10 million credits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Developer | Limit | 30 days | 6 months | — |
| Developer | Limit | 10 websites | unlimited | Changed |
| Growth | Limit | 10M | 5M | −50% |
| Developer | Limit | 5M | 2M | −60% |
| Growth | Limit | 3 months | 12 months | +300% |
| Developer | Discount | Developer tier reduced from 20 million | 10 million credits | Changed |
Values as written on Lytics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lytics's pricing page (lytics.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where developer limit reads 30 days and then 6 months.
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The two full-page captures with this change marked up are free with an account.
Lytics, pricing history
Full history- Q4 2024packagingLytics Limits Developer Plan Domains from Unlimited to 10, Significantly Reducing Capacity
- Q3 2024improvedLytics Expands Developer Plan with Unlimited Domains and 6-Month Data Retention, Despite Growth Plan Credit Reduction · this change
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Lytics raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: limit increase, limit decrease, discount change.
What changed on Lytics's pricing page between Jul 1, 2024 and Oct 1, 2024?
Developer limit: 30 days → 6 months; Developer limit: 10 websites → unlimited, changed; Growth limit: 10M → 5M (−50%); Developer limit: 5M → 2M (−60%); Growth limit: 3 months → 12 months (+300%); Developer discount: Developer tier reduced from 20 million → 10 million credits, changed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Lytics change its pricing?
Pulse recorded 0 other pricing-page changes for Lytics in the 90 days before this one; Lytics has been tracked since 2024-10-01.