Pipedrive Increases Annual Billing Discount to 42%, Enhancing Savings for Users
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Pipedrive's pricing page, Pulse recorded 6 changes: 'Now with AI' label added to Professional plan indicating AI capabilities; Annual billing discount increased from 'Save up to 32%' to 'Save up to 42%' (10 percentage point increase in savings); Essential plan decreased from $14.90/user/month to $14/user/month (6% decrease, rounded pricing); Advanced plan increased from $27.90/user/month to $29/user/month (4% increase); Professional plan decreased from $49.90/user/month to $49/user/month (1.8% decrease, rounded pricing); 'Now with AI' label added to Power plan indicating AI capabilities. Pulse files it as a pricing change (feature added, discount change, price decrease, price increase) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Lite at $14, Growth at $39, Premium at $59, Ultimate at $79 and Projects at $16.
Pipedrive's previous recorded change was "Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans" (Q1 2024). Pipedrive has been tracked since 2024-10-01.
In the same window HubSpot, Zoho, monday.com, Salesforce and Copper also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProfessionalFeatureNot listedNow with AI label
- Reworded—DiscountSave up to 32%Save up to 42%
- −6%EssentialPrice$14.90/user/month$14/user/month
- +4%AdvancedPrice$27.90/user/month$29/user/month
- −2%ProfessionalPrice$49.90/user/month$49/user/month
- AddedPowerFeatureNot listedNow with AI label
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Feature | Not listed | Now with AI label | Added |
| — | Discount | Save up to 32% | Save up to 42% | Reworded |
| Essential | Price | $14.90/user/month | $14/user/month | −6% |
| Advanced | Price | $27.90/user/month | $29/user/month | +4% |
| Professional | Price | $49.90/user/month | $49/user/month | −2% |
| Power | Feature | Not listed | Now with AI label | Added |
Values as written on Pipedrive's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pipedrive's pricing page (pipedrive.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where essential price reads $14.90/user/month and then $14/user/month.
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The two full-page captures with this change marked up are free with an account.
Pipedrive, the last 90 days
Full history- Apr 3, 2026PackagingPipedrive removes CRM comparison section, simplifies pricing page
- Q2 2025Price increasePipedrive Increases Advanced Plan Price by 14.7% to $39/Seat/Month Amid Feature Enhancements and New Enterprise Features
- Q3 2024Price increasePipedrive Advanced Plan Price Increased by 17% to $34/User/Month
- Q2 2024PackagingPipedrive Increases Annual Billing Discount to 42%, Enhancing Savings for Users This change
- Q1 2024PackagingPipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
Across CRM in the same window
All CRM changes- HubSpotJan 21HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- monday.comJan 15monday.com: Major Feature Removals in Pro Tier Including Unlimited Forms and Workload Management
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
Questions about this change
Did Pipedrive raise prices in July 2024?
No — prices went down. Between Apr 1, 2024 and Jul 1, 2024 Pipedrive's pricing page showed 2 price cuts: Essential: $14.90/user/month → $14/user/month (−6%); Professional: $49.90/user/month → $49/user/month (−2%).
What changed on Pipedrive's pricing page between Apr 1, 2024 and Jul 1, 2024?
Professional feature added: Now with AI label; discount: Save up to 32% → Save up to 42%, reworded; Essential price: $14.90/user/month → $14/user/month (−6%); Advanced price: $27.90/user/month → $29/user/month (+4%); Professional price: $49.90/user/month → $49/user/month (−2%); Power feature added: Now with AI label. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Pipedrive change its pricing?
Pulse recorded 1 other pricing-page change for Pipedrive in the 90 days before this one; the previous change was "Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans" in Q1 2024; Pipedrive has been tracked since 2024-10-01.