Omnisend cuts SMS rates to $0.007 with new tiered pricing banner
What happened
Between the May 18, 2026 and May 25, 2026 captures of Omnisend's pricing page, Pulse recorded one change: New SMS pricing banner added to pricing page announcing $0.007/SMS starting rate. Actual SMS volume rates unchanged ($0.009 to $0.007 per tier). 'New Pricing' label also added near Pro plan SMS section. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Standard at $0.01 and Pro at $0.01.
It lands 7 days after Omnisend's previous change, "Omnisend launches MCP integration for AI-powered campaign management" (May 18, 2026). Before that Pulse recorded "Omnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing" (May 5, 2026), "Omnisend adds multi-currency pricing display in five currencies" (Apr 24, 2026) and "Omnisend Expands Integration Marketplace Past 200 Partners" (Apr 13, 2026). Omnisend has been tracked since 2026-03-01.
In the same window HubSpot, Segment, ActiveCampaign and Mailchimp also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Positioning−22%$0.009$0.007
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Positioning | $0.009 | $0.007 | −22% |
Values as written on Omnisend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Omnisend's pricing page (www.omnisend.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where pro positioning reads $0.009 and then $0.007.
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The two full-page captures with this change marked up are free with an account.
Omnisend, the last 90 days
Full history- Jun 29, 2026improvedOmnisend rebrands AI Dynamic Content to rule-based filtering
- Jul 13, 2026improvedOmnisend: Adds MCP AI integration across Free, Standard, and Pro
- May 25, 2026packagingOmnisend cuts SMS rates to $0.007 with new tiered pricing banner · this change
- May 18, 2026improvedOmnisend launches MCP integration for AI-powered campaign management
- May 5, 2026packagingOmnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing
- Apr 24, 2026improvedOmnisend adds multi-currency pricing display in five currencies
- Apr 13, 2026improvedOmnisend Expands Integration Marketplace Past 200 Partners
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Omnisend raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: positioning.
What changed on Omnisend's pricing page between May 18, 2026 and May 25, 2026?
Pro positioning: $0.009 → $0.007 (−22%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Omnisend change its pricing?
Pulse recorded 4 other pricing-page changes for Omnisend in the 90 days before this one; the previous change was "Omnisend launches MCP integration for AI-powered campaign management" on May 18, 2026; Omnisend has been tracked since 2026-03-01.