Omnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Omnisend's pricing page, Pulse recorded one change: Pro plan SMS model changed: monthly bonus SMS credits equal to plan price ($41.30/mo in free SMS) replaced by pay-as-you-go add-on starting at $0.007/SMS with volume pricing tiers. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Standard at $0.01 and Pro at $0.01.
It lands 12 days after Omnisend's previous change, "Omnisend adds multi-currency pricing display in five currencies" (Apr 24, 2026). Before that Pulse recorded "Omnisend Expands Integration Marketplace Past 200 Partners" (Apr 13, 2026). Omnisend has been tracked since 2026-03-01.
In the same window ActiveCampaign, HubSpot, Segment and Mailchimp also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Pricing modelMetric change
Pro plan SMS model changed: monthly bonus SMS credits equal to plan price ($41.30/mo in free SMS) replaced by pay-as-you-go add-on starting at $0.007/SMS with volume pricing tiers.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Pricing model | — | $0.007/SMS | Metric change |
Values as written on Omnisend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Omnisend's pricing page (www.omnisend.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Omnisend, the last 90 days
Full history- Jul 13, 2026improvedOmnisend: Adds MCP AI integration across Free, Standard, and Pro
- May 25, 2026packagingOmnisend cuts SMS rates to $0.007 with new tiered pricing banner
- May 18, 2026improvedOmnisend launches MCP integration for AI-powered campaign management
- May 5, 2026packagingOmnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing · this change
- Apr 24, 2026improvedOmnisend adds multi-currency pricing display in five currencies
- Apr 13, 2026improvedOmnisend Expands Integration Marketplace Past 200 Partners
Across Marketing & Content in the same window
All Marketing & Content changes- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- HubSpotApr 27HubSpot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- SegmentApr 21Segment renames plans: Connections replaces Customer Data Pipeline card
- MailchimpApr 20Mailchimp Drops Introductory Discount, Raises Prices Up to 17%
Questions about this change
Did Omnisend raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Omnisend's pricing page between Apr 27, 2026 and May 4, 2026?
Pro plan SMS model changed: monthly bonus SMS credits equal to plan price ($41.30/mo in free SMS) replaced by pay-as-you-go add-on starting at $0.007/SMS with volume pricing tiers. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Omnisend change its pricing?
Pulse recorded 2 other pricing-page changes for Omnisend in the 90 days before this one; the previous change was "Omnisend adds multi-currency pricing display in five currencies" on Apr 24, 2026; Omnisend has been tracked since 2026-03-01.