Lusha: Starter plan annual discount cut from 35% to 25% off
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Lusha's pricing page, Pulse recorded one change: Starter plan annual promo discount reduced 35%→25% off, raising billed-yearly price from $32.45/mo to $37.45/mo (list price $49.90/mo unchanged). In detail: Starter plan's annual promotional discount reduced from 35% off to 25% off, raising the effective billed-yearly price from $32.45/month to $37.45/month; list price stays $49.90/month. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 7, 2026) lists Starter at $37.45, Pro at $52.45 and Premium at $299.95.
It lands 15 days after Lusha's previous change, "Lusha ramps annual discount to 35%, cuts Starter and Pro yearly rates" (Jul 13, 2026). Before that Pulse recorded "Lusha cuts prices but trims credits across Starter and Pro plans" (Jun 22, 2026) and "Lusha raises prices up to 29% but bundles more credits" (Jun 17, 2026). Lusha has been tracked since 2026-04-26.
In the same window Seamless.AI and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount+15%$32.45/month$37.45/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $32.45/month | $37.45/month | +15% |
Values as written on Lusha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lusha's pricing page (www.lusha.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where starter discount reads $32.45/month and then $37.45/month.
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The two full-page captures with this change marked up are free with an account.
Lusha, the last 90 days
Full history- Sep 7, 2026increaseLusha ends tiered Summer Sale, hikes Premium 15% to $299.95/mo
- Aug 24, 2026improvedLusha adds Notetaker credits: AI summaries and full transcript analysis
- Aug 11, 2026increaseLusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)
- Jul 28, 2026packagingLusha: Starter plan annual discount cut from 35% to 25% off · this change
- Jul 13, 2026packagingLusha ramps annual discount to 35%, cuts Starter and Pro yearly rates
- Jun 22, 2026packagingLusha cuts prices but trims credits across Starter and Pro plans
- Jun 17, 2026increaseLusha raises prices up to 29% but bundles more credits
Across CRM in the same window
All CRM changes- Seamless.AIMay 19Seamless.AI slashes free credits 95%, shifts Pro to annual packages
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
- Apollo.ioMay 15Apollo.io caps AI emails at 5K/mo free as word limits go public
- Apollo.ioMay 15Apollo.io cuts free plan perks while unlocking unlimited email sending
- Apollo.ioMay 15Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences
Questions about this change
Did Lusha raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Lusha's pricing page between Jul 20, 2026 and Jul 27, 2026?
Starter discount: $32.45/month → $37.45/month (+15%). Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Lusha change its pricing?
Pulse recorded 3 other pricing-page changes for Lusha in the 90 days before this one; the previous change was "Lusha ramps annual discount to 35%, cuts Starter and Pro yearly rates" on Jul 13, 2026; Lusha has been tracked since 2026-04-26.