Lusha cuts prices but trims credits across Starter and Pro plans
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Lusha's pricing page, Pulse recorded 2 changes: Starter plan annual credits decreased from 6,000 to 4,800 per year. Pro plan annual credits decreased from 9,600 to 7,200 per year; Starter plan price decreased from $44.95 to $37.45/month (billed yearly). Pro plan price decreased from $67.45 to $52.45/month (billed yearly). Pulse files it as a pricing change (limit decrease, price decrease) with a downward direction. Pulse's latest capture (Sep 7, 2026) lists Starter at $37.45, Pro at $52.45 and Premium at $299.95.
It lands 6 days after Lusha's previous change, "Lusha raises prices up to 29% but bundles more credits" (Jun 17, 2026). Lusha has been tracked since 2026-04-26.
In the same window Seamless.AI and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Pro · Limit−20%6,0004,800 per year
- Starter, Pro · Price−17%$44.95$37.45/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Pro | Limit | 6,000 | 4,800 per year | −20% |
| Starter, Pro | Price | $44.95 | $37.45/month | −17% |
Values as written on Lusha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lusha's pricing page (www.lusha.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked near the top of the page, where starter, pro price reads $44.95 and then $37.45/month.
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The two full-page captures with this change marked up are free with an account.
Lusha, the last 90 days
Full history- Aug 11, 2026increaseLusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)
- Jul 28, 2026packagingLusha: Starter plan annual discount cut from 35% to 25% off
- Jul 13, 2026packagingLusha ramps annual discount to 35%, cuts Starter and Pro yearly rates
- Jun 22, 2026packagingLusha cuts prices but trims credits across Starter and Pro plans · this change
- Jun 17, 2026increaseLusha raises prices up to 29% but bundles more credits
Across CRM in the same window
All CRM changes- Seamless.AIMay 19Seamless.AI slashes free credits 95%, shifts Pro to annual packages
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
- Apollo.ioMay 15Apollo.io caps AI emails at 5K/mo free as word limits go public
- Apollo.ioMay 15Apollo.io cuts free plan perks while unlocking unlimited email sending
- Apollo.ioMay 15Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences
Questions about this change
Did Lusha raise prices in June 2026?
No — prices went down. Between Jun 15, 2026 and Jun 22, 2026 Lusha's pricing page showed 1 price cut: Starter, Pro: $44.95 → $37.45/month (−17%).
What changed on Lusha's pricing page between Jun 15, 2026 and Jun 22, 2026?
Starter, Pro limit: 6,000 → 4,800 per year (−20%); Starter, Pro price: $44.95 → $37.45/month (−17%). Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Lusha change its pricing?
Pulse recorded 1 other pricing-page change for Lusha in the 90 days before this one; the previous change was "Lusha raises prices up to 29% but bundles more credits" on Jun 17, 2026; Lusha has been tracked since 2026-04-26.