Boston, MA-based B2B sales intelligence platform founded in 2016. Private, valued at $1.5B. Operates in sales intelligence and data enrichment. Serves sales teams and recruiters with contact and company data.
Pricing Change History
7 changesSummer Sale tiered annual discounts (25/30/35% off by plan) replaced with a flat 25% off. Pro billed-yearly price rose $48.95->$52.45/mo; Premium rose $259.95->$299.95/mo. Starter unchanged at $37.45/mo.
New Notetaker credit rows added to the Credits breakdown table: AI meeting summary analysis (25 recorded meeting summaries = 1 credit) and full transcript analysis (1 recorded meeting = 1 credit).
Pro plan's annual-billing discount cut from 35% to 30%, raising the effective billed-yearly price from $45.45/month to $48.95/month (base monthly rate unchanged at $69.90).
Starter plan's annual promotional discount reduced from 35% off to 25% off, raising the effective billed-yearly price from $32.45/month to $37.45/month; list price stays $49.90/month
Lusha raised its annual-billing discount from 25% to 35% via a new 'Summer Sale' banner, lowering yearly-billed prices for Starter ($37.45→$32.45), Pro ($52.45→$45.45) and Premium ($299.95→$259.95/mo); underlying monthly list prices unchanged.
Starter plan price increased from $37.45 to $44.95/month billed yearly (+20%); Pro plan increased from $52.45 to $67.45/month billed yearly (+28.6%). Both with credit quota increases. Starter annual credits increased from 4,800 to 6,000/year (+25%); Pro annual credits increased from 7,200 to 9,600/year (+33%). Changes accompany price increases on both plans.
Research Lusha's pricing with the Pulse Agent
Ask anything about Lusha's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Starter | $37.45 /mobilled annually |
| |
| Pro | $52.45 /mobilled annually |
| |
| Premium | $299.95 /mobilled annually |
| |
| Scale | Contact |
Company Facts
How Lusha compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Apollo.io![]() | $49 /seat/mo, billed annually | May 15, 2026 |
C Clearbit![]() | — | — |
Z ZoomInfo![]() | Contact | Jan 14, 2026 |
S Seamless.AI![]() | Free | Sep 28, 2026 |
N NeverBounce![]() | $49 /mo | — |
I IXL Learning (Canada)![]() | CAD 8.25 /mo, billed annually | — |
Lusha pricing FAQ
- How much does Lusha cost?
- Lusha pricing starts at $37.45/mo on Starter, billed annually. Lusha lists 5 plans on its pricing page; the Free plan is free.
- Does Lusha have a free plan?
- Yes. Lusha's Free plan is free; paid plans start at $37.45/mo on Starter, billed annually.
- What pricing model does Lusha use?
- Lusha uses subscription pricing across 5 plans, with a free tier.
- When did Lusha last change its pricing?
- Sep 7, 2026: Lusha ends tiered Summer Sale, hikes Premium 15% to $299.95/mo.
- How often has Lusha changed its pricing?
- Pulse has recorded 7 pricing changes for Lusha since it started tracking on Apr 26, 2026; the pricing page was last captured on Sep 7, 2026.
- Who are Lusha's pricing peers?
- Pulse compares Lusha with Apollo.io, Clearbit, ZoomInfo, Seamless.AI, NeverBounce and IXL Learning (Canada).






