Lusha ends tiered Summer Sale, hikes Premium 15% to $299.95/mo
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of Lusha's pricing page, Pulse recorded one change: Summer Sale tiered annual discounts (25/30/35% off by plan) replaced with a flat 25% off. Pro billed-yearly price rose $48.95->$52.45/mo; Premium rose $259.95->$299.95/mo. Starter unchanged at $37.45/mo. Pulse files it as a pricing change (price increase) with an upward direction. The current page lists Starter at $37.45, Pro at $52.45 and Premium at $299.95.
It lands 14 days after Lusha's previous change, "Lusha adds Notetaker credits: AI summaries and full transcript analysis" (Aug 24, 2026). Before that Pulse recorded "Lusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)" (Aug 11, 2026), "Lusha: Starter plan annual discount cut from 35% to 25% off" (Jul 28, 2026) and "Lusha ramps annual discount to 35%, cuts Starter and Pro yearly rates" (Jul 13, 2026). Lusha has been tracked since 2026-04-26.
In the same window Seamless.AI and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro, Premium · Price+7%$48.95$52.45/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro, Premium | Price | $48.95 | $52.45/mo | +7% |
Values as written on Lusha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lusha's pricing page (www.lusha.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where pro, premium price reads $48.95 and then $52.45/mo.
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The two full-page captures with this change marked up are free with an account.
Lusha, the last 90 days
Full history- Sep 7, 2026increaseLusha ends tiered Summer Sale, hikes Premium 15% to $299.95/mo · this change
- Aug 24, 2026improvedLusha adds Notetaker credits: AI summaries and full transcript analysis
- Aug 11, 2026increaseLusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)
- Jul 28, 2026packagingLusha: Starter plan annual discount cut from 35% to 25% off
- Jul 13, 2026packagingLusha ramps annual discount to 35%, cuts Starter and Pro yearly rates
- Jun 22, 2026packagingLusha cuts prices but trims credits across Starter and Pro plans
- Jun 17, 2026increaseLusha raises prices up to 29% but bundles more credits
Across CRM in the same window
All CRM changes- Seamless.AISep 28Seamless.AI removes credit-conversion clarification from Pro plan
- Seamless.AIMay 19Seamless.AI slashes free credits 95%, shifts Pro to annual packages
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
- Apollo.ioMay 15Apollo.io caps AI emails at 5K/mo free as word limits go public
- Apollo.ioMay 15Apollo.io cuts free plan perks while unlocking unlimited email sending
Questions about this change
Did Lusha raise prices in September 2026?
Yes. Pulse captured Lusha's pricing page on Aug 31, 2026 and again on Sep 7, 2026 and recorded 1 price increase: Pro, Premium: $48.95 → $52.45/mo (+7%).
What changed on Lusha's pricing page between Aug 31, 2026 and Sep 7, 2026?
Pro, Premium price: $48.95 → $52.45/mo (+7%). Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does Lusha change its pricing?
Pulse recorded 6 other pricing-page changes for Lusha in the 90 days before this one; the previous change was "Lusha adds Notetaker credits: AI summaries and full transcript analysis" on Aug 24, 2026; Lusha has been tracked since 2026-04-26.