Lusha raises prices up to 29% but bundles more credits
What happened
Between the Jun 8, 2026 and Jun 15, 2026 captures of Lusha's pricing page, Pulse recorded 2 changes: Starter plan price increased from $37.45 to $44.95/month billed yearly (+20%); Pro plan increased from $52.45 to $67.45/month billed yearly (+28.6%). Both with credit quota increases; Starter annual credits increased from 4,800 to 6,000/year (+25%); Pro annual credits increased from 7,200 to 9,600/year (+33%). Changes accompany price increases on both plans. Pulse files it as a pricing change (price increase, limit increase) with an upward direction. Pulse's latest capture (Sep 7, 2026) lists Starter at $37.45, Pro at $52.45 and Premium at $299.95.
This is the first pricing-page change Pulse has recorded for Lusha. Lusha has been tracked since 2026-04-26.
In the same window Seamless.AI and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Pro · Price+20%$37.45$44.95/month
- Starter, Pro · Limit+25%4,8006,000/year
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Pro | Price | $37.45 | $44.95/month | +20% |
| Starter, Pro | Limit | 4,800 | 6,000/year | +25% |
Values as written on Lusha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lusha's pricing page (www.lusha.com) from Jun 8, 2026 and Jun 15, 2026; the change is marked near the top of the page, where starter, pro price reads $37.45 and then $44.95/month.
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The two full-page captures with this change marked up are free with an account.
Lusha, pricing history
Full history- Jul 28, 2026packagingLusha: Starter plan annual discount cut from 35% to 25% off
- Jul 13, 2026packagingLusha ramps annual discount to 35%, cuts Starter and Pro yearly rates
- Jun 22, 2026packagingLusha cuts prices but trims credits across Starter and Pro plans
- Jun 17, 2026increaseLusha raises prices up to 29% but bundles more credits · this change
Across CRM in the same window
All CRM changes- Seamless.AIMay 19Seamless.AI slashes free credits 95%, shifts Pro to annual packages
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
- Apollo.ioMay 15Apollo.io caps AI emails at 5K/mo free as word limits go public
- Apollo.ioMay 15Apollo.io cuts free plan perks while unlocking unlimited email sending
- Apollo.ioMay 15Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences
Questions about this change
Did Lusha raise prices in June 2026?
Yes. Pulse captured Lusha's pricing page on Jun 8, 2026 and again on Jun 15, 2026 and recorded 1 price increase: Starter, Pro: $37.45 → $44.95/month (+20%).
What changed on Lusha's pricing page between Jun 8, 2026 and Jun 15, 2026?
Starter, Pro price: $37.45 → $44.95/month (+20%); Starter, Pro limit: 4,800 → 6,000/year (+25%). Pulse compared the captures it took on Jun 8, 2026 and Jun 15, 2026; the before/after table above lists each item as written on the page.
How often does Lusha change its pricing?
Pulse recorded 0 other pricing-page changes for Lusha in the 90 days before this one; Lusha has been tracked since 2026-04-26.